EDebitPay is a leader in online performance based marketing. Having set itself apart from its competitors, EDebitPay has consistently provided the top converting financial products and services available on the web today. From its ever growing and popular Affiliate Network to one of the best managed List Management services around, EDebitPay has established itself as one of the best Online marketing Companies around.

Salon, AD Tech, marketing, digital, Paris, 7 avril 2008 .

Le salon ad:tech , organisé par dmg world media, s'est imposé depuis dix ans aux Etats-Unis et depuis deux ans dans le reste du monde comme le premier rendez-vous de la publicité et du marketing en ligne pour les annonceurs, responsables marketing, e-Marketers, media planners, médias, responsables affiliation, et tous les acteurs de la publicité et de la communication en général.

Pour sa deuxième édition, ad:tech Paris met à disposition de ses visiteurs un rendez-vous d'affaires regroupant plus de 80 exposants ainsi qu'un programme de conférence exclusivement dédié aux nouvelles technologies du Marketing et de la Publicité.

Conçues comme de véritables outils de travail et de prospective, ces conférences seront l’occasion de partager des retours d'expériences, des visions du futur et des chiffres.

Parmi les grands rendez-vous qui marqueront ad:tech 2008 :

• Le marketing participatif et les communautés de marques
• L’advertainement, quand les annonceurs se prennent pour des producteurs d’Hollywood
• Le mobile du premier au deuxième âge avec l’Iphone et ses clones
• Le luxe en pleine révolution
• L’ouverture à la concurrence des jeux en ligne
• La géolocalisation, la cartographie et ses opportunités pour les marques
• Les agences de publicité et le dilemme de l’interactif

Buzz vidéo, interview, Michel Lambert :

Associate Director Interactive and Direct-To-Consumer Marketing, Procter & Gamble
[dailymotion id=x4mfyn]
Traduction simultanée Anglais et Français .

•Palais des Congrès, Porte Maillot, Paris

Organisateur du salon marketing :

• dmg world media

Conditions d'accés

• Réservé aux professionnels
• Entrée gratuite
• En ligne

Thèmes :

• Tous thèmes: matériels, logiciels, stratégie, innovation ...

Site web : www.ad-techparis.com

Salon, AD Tech, marketing, digital, Paris, 7 avril 2008 .

Le salon ad:tech , organisé par dmg world media, s'est imposé depuis dix ans aux Etats-Unis et depuis deux ans dans le reste du monde comme le premier rendez-vous de la publicité et du marketing en ligne pour les annonceurs, responsables marketing, e-Marketers, media planners, médias, responsables affiliation, et tous les acteurs de la publicité et de la communication en général.

Pour sa deuxième édition, ad:tech Paris met à disposition de ses visiteurs un rendez-vous d'affaires regroupant plus de 80 exposants ainsi qu'un programme de conférence exclusivement dédié aux nouvelles technologies du Marketing et de la Publicité.

Conçues comme de véritables outils de travail et de prospective, ces conférences seront l’occasion de partager des retours d'expériences, des visions du futur et des chiffres.

Parmi les grands rendez-vous qui marqueront ad:tech 2008 :

• Le marketing participatif et les communautés de marques
• L’advertainement, quand les annonceurs se prennent pour des producteurs d’Hollywood
• Le mobile du premier au deuxième âge avec l’Iphone et ses clones
• Le luxe en pleine révolution
• L’ouverture à la concurrence des jeux en ligne
• La géolocalisation, la cartographie et ses opportunités pour les marques
• Les agences de publicité et le dilemme de l’interactif

Buzz vidéo, interview, Michel Lambert :

Associate Director Interactive and Direct-To-Consumer Marketing, Procter & Gamble
[dailymotion id=x4mfyn]
Traduction simultanée Anglais et Français .

•Palais des Congrès, Porte Maillot, Paris

Organisateur du salon marketing :

• dmg world media

Conditions d'accés

• Réservé aux professionnels
• Entrée gratuite
• En ligne

Thèmes :

• Tous thèmes: matériels, logiciels, stratégie, innovation ...

Site web : www.ad-techparis.com

Salon, AD Tech, marketing, digital, Paris, 7 avril 2008 .

Le salon ad:tech , organisé par dmg world media, s'est imposé depuis dix ans aux Etats-Unis et depuis deux ans dans le reste du monde comme le premier rendez-vous de la publicité et du marketing en ligne pour les annonceurs, responsables marketing, e-Marketers, media planners, médias, responsables affiliation, et tous les acteurs de la publicité et de la communication en général.

Pour sa deuxième édition, ad:tech Paris met à disposition de ses visiteurs un rendez-vous d'affaires regroupant plus de 80 exposants ainsi qu'un programme de conférence exclusivement dédié aux nouvelles technologies du Marketing et de la Publicité.

Conçues comme de véritables outils de travail et de prospective, ces conférences seront l’occasion de partager des retours d'expériences, des visions du futur et des chiffres.

Parmi les grands rendez-vous qui marqueront ad:tech 2008 :

• Le marketing participatif et les communautés de marques
• L’advertainement, quand les annonceurs se prennent pour des producteurs d’Hollywood
• Le mobile du premier au deuxième âge avec l’Iphone et ses clones
• Le luxe en pleine révolution
• L’ouverture à la concurrence des jeux en ligne
• La géolocalisation, la cartographie et ses opportunités pour les marques
• Les agences de publicité et le dilemme de l’interactif

Buzz vidéo, interview, Michel Lambert :

Associate Director Interactive and Direct-To-Consumer Marketing, Procter & Gamble

[dailymotion id=x4mfyn]

Traduction simultanée Anglais et Français .

•Palais des Congrès, Porte Maillot, Paris

Organisateur du salon marketing :

• dmg world media

Conditions d'accés

• Réservé aux professionnels
• Entrée gratuite
• En ligne

Thèmes :

• Tous thèmes: matériels, logiciels, stratégie, innovation ...

Site web : www.ad-techparis.com

Salon, AD Tech, marketing, digital, Paris, 7 avril 2008 .

Le salon ad:tech , organisé par dmg world media, s'est imposé depuis dix ans aux Etats-Unis et depuis deux ans dans le reste du monde comme le premier rendez-vous de la publicité et du marketing en ligne pour les annonceurs, responsables marketing, e-Marketers, media planners, médias, responsables affiliation, et tous les acteurs de la publicité et de la communication en général.

Pour sa deuxième édition, ad:tech Paris met à disposition de ses visiteurs un rendez-vous d'affaires regroupant plus de 80 exposants ainsi qu'un programme de conférence exclusivement dédié aux nouvelles technologies du Marketing et de la Publicité.

Conçues comme de véritables outils de travail et de prospective, ces conférences seront l’occasion de partager des retours d'expériences, des visions du futur et des chiffres.

Parmi les grands rendez-vous qui marqueront ad:tech 2008 :

• Le marketing participatif et les communautés de marques
• L’advertainement, quand les annonceurs se prennent pour des producteurs d’Hollywood
• Le mobile du premier au deuxième âge avec l’Iphone et ses clones
• Le luxe en pleine révolution
• L’ouverture à la concurrence des jeux en ligne
• La géolocalisation, la cartographie et ses opportunités pour les marques
• Les agences de publicité et le dilemme de l’interactif

Buzz vidéo, interview, Michel Lambert :

Associate Director Interactive and Direct-To-Consumer Marketing, Procter & Gamble

[dailymotion id=x4mfyn]

Traduction simultanée Anglais et Français .

•Palais des Congrès, Porte Maillot, Paris

Organisateur du salon marketing :

• dmg world media

Conditions d'accés

• Réservé aux professionnels
• Entrée gratuite
• En ligne

Thèmes :

• Tous thèmes: matériels, logiciels, stratégie, innovation ...

Site web : www.ad-techparis.com

Just got back into town from attending Adtech in New York and NewTeeVee
in San Francisco. Both were great events. This is my third Adtech (first time in New York) and I always find it to be very informative for digital marketers. There were a lot more ad agency types in the audience than the Adtech events in San Francisco, and as such, many of the discussions centered around the impact user generated content, mashups and customer ownership of the brand is having on ad agencies who are beginning to feel the pinch, not unlike music execs. It was pretty clear that agencies are starting to fear their hefty fees for delivering creativity that doesn't deliver a whole lot of sales is in jeopardy as more customers opt to filter out traditional advertising in favor of user generated material passed on by friends. I strongly believe agencies who can't find a way to adapt will be gone in short order. This is a cultural shift they can't fight and possibly win. Just like music moguls trying to sue their customers for downloading and distributing music for free online. Can't think of a better way to piss off your audience. Even if these guys can't get with the program, there will be a lot of new agencies and music labels pop up with a business model that embraces what's happening online. It's already happening. And what can I say about New York... other than I think I'm in love. My first time in this unbelievable city and will definitely be back for a personal trip. Wow, my kind of town and judging by the number of people packing the streets, obviously I'm not the only one. The conference was a couple of blocks away from the Late Show with David Letterman building. My colleague Jose and I slipped into the Hello Deli to grab a sandwich and were greeted by Rupert Jee. Letterman fans know he is. As we waited in line, Letterman himself stepped out from the backdoor of the building just a few steps behind us and slipped into a car. Very cool. And one of the nights, Jose got caught up in the filming of an episode of Law and Order in Time Square and got his picture taken with Vincent D'Onofrio (Detective Robert Goren), a favorite TV actor of mine.

Om Malik's NewTeeVee conference was a one-day event packed full of the who's-who in the web 2.0 space. I REALLY enjoyed this event. Got a chance to connect with Matt and Barry of Wordpress who are about to embark on an insane road trip from San Francisco, CA to San Antonio, TX. Good luck guys! Had a chance to also meet Steve Chen, founder of YouTube who mused about his appearance on Oprah last week and hanging out in the green room with actor Patrick Swayze. I think he still find all the attention a little overwhelming. Steve hosted YouTube at ServerBeach from the beginning, so we were lucky to get a first-hand look at their extraordinary growth. We plan on sending him the very first server he used to host YouTube. After speaking with him, I get the sense he'll proudly place it on his mantle at home. Om, thanks for putting together a first-class event in a great facility. I'm looking forward to our partnership with the GigaOm network.

World is an understatement. Hello Digtial Social Media Universe! Allow me to introduce myself. My name is Terence Thomas. I'm the Interactive Marketing Manager for a company named BIA Information Network, based in Chantilly, VA, and have been assisting companies in marketing our Branded Desktop Apps (BDA) to a company's audience. Check out http://www.activeaccess.com for more info about our BDA.I started this blog to help keep our audience of BDA users engaged with our app, but really because I thought it would be fun informing our clients of the cool things their apps can do via a blog. This is much cooler than some e-mail, though I haven’t totally abandoned that medium as a way to communicate with clients altogether. Anyway, I was just chosen to sit on a panel at the upcoming Ad-Tech Interactive marketing conference taking place in NYC next week. Check it out at: http://www.ad-tech.com. I’ll be talking about Word of Mouth (WOM) lessons. The moderator for this session, Rohit Bhargava, VP of Interactive Marketing at Ogilvy Worldwide (http://www.ogilvy.com), was looking for some new blood to join his panel, so he posted a contest on his blog (http://rohitbhargava.typepad.com) and said whoever could come up with the best angleor best lesson learned re: WOM, he’d choose them to join the panel. So I submitted my submission at the 11^th hour, yada, yada, yada, I’m reppin’ BIA on the panel. Read the panel description and if you’re in the area, come check us out: Wednesday, november 7, 11:00am - 12:00pm
Creating Talkability: Using WOM Lessons to Make Your Marketing Go Viral
No one creates a "viral" video. As much as any marketing team wants to go into a campaign with the goal of having it take off and get discussed all over the Internet, the real aim is to create something talkable. Once enough people talk about it, you go viral...but that is an outcome, not the initial goal. In this session, we've gathered individuals who know all about going viral—both on purpose and by accident. Each will share tips on what it takes to go viral, and whether doing so should be your aim. If you want to know how to avoid getting ignored, create something worth talking about and understand whether a science exists for taking something viral, this panel has the answers.

MODERATOR:
Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations WorldwidePANELISTS:
Samantha Skey, Executive VP, Strategic Marketing, Alloy Marketing
Josh Warner, President, FEED Company
Christian Anthony, Chairmand and Co-CEO, Special Ops Media
Edward Sussman, President, Mansueto Digital
Terence Thomas, Manager, Interactive Marketing and Client Services, BIA Information Network

For anyone interested in new marketing, Ad Tech NY is the place to be on November 5th. This 4 day event will have tons of speakers, sponsors, exhibitors, booths, and of course parties!! (Because networking is the most important part).

From Ad Tech NY:

Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it's all here, under one roof. ad:tech... the business of modern marketing.

In my opinion as a beginner in the new world of marketing; it is extremely important to push your way into each and every event/conference having to do with marketing. Because the industry changes within seconds, the only way to stay up to date is to meet and correspond with people in the know.

Ad Tech is conveniently at the New York City Hilton, and various parties to follow. List of Parties on the Ad: Tech blog.

Any young marketer can go to school and get a BA in marketing, but without following up education with these conferences, your marketing tactics are yesterdays news.

Out of curiosity, I was pondering around Craigslist's job postings to research requirements for the Internet Marketers position of various companies. 9/10 of them did NOT require a BA Degree. Instead all positions wanted to see proof of accounts on Facebook (also proof that you have created promotional groups within!), Del.icio.us, Reddit, Sphinn, etc. On top of those requirements, it was mandatory to e-mail the possible employer your blog in which you post about Web 2.0. And of course it is easy to apply to jobs by sending a link to your Linkedin.

It was only about 8 months ago that I started looking for a new job in the marketing field, and these tools were not as visible or easy to use to get desirable jobs. Almost makes me wish I started the job search later on... but everything happens for a reason.

If you will be at Ad: Tech NY or know about important network parties affiliated with Ad Tech, please get in touch with me!

Of course many were rooting for Google to take a piece of the ever growing Facebook monster. Many people argued that the philosophy of Google & Facebook just meshed well.

For Microsoft obviously this is perfect. Google dominates mostly all of the ad space we are staring at for 10 hours a day. This will allow for Microsoft to take a nice chunk of this market. And with Facebook's 50 million daily users, it is a wonderful place to sell ad space.

But here is what I am wondering:

What does it feel like to be Mark Zuckerberg?

He is a 23 year old, speckled face, Jewish boy from New York who just happened to create a software that would rate his friends, making him the CEO of Facebook.

But is he lucky? or genius?

The billionaire is seen only in Adidas flip flops ... in ever single picture taken of him. Surely he can afford better flip flops.

But really how does it feel knowing that you have created something that has changed the world?

...Lucky.

The official news from CNET states, "Facebook has invited some of its closest advertisers to an event on November 6 in New York," a statement from the company read. "As part of it, Facebook executives will discuss new approaches for advertising online. We are not sharing any further details."

This refers to Ad:Tech at the NYC Hilton, and guess who just received her press pass?!!

ME

Portal traffic fosters the perfect environment for ad hoc communities.

This morning I was watching CNN's coverage on the wild fires in California and throughout the segment they kept referencing the I-Reports coming in from people caught in the fires, family members, and people that just want to lend a hand. At first I was impressed by the integrated citizen journalism feature on CNN.com and the content crossover from digital to broadcast. However, the truly innovative aspect was the ad hoc community that emerged in a blink of an eye.

When marketers talk about online communities many times they are referring to robust communities built around various topics that they can nurture over a period of time and build a base of people to target messages toward. There is a long term ROI built into this model as considerable time and money is spent to build these communities. However, when dealing with time sensitive scenarios, such as major catastrophes, people find ways to communicate with each other, share experiences, console each other, and provide aide by building ad hoc online communities.

This is where news portals still hold a great deal of power. Ad hoc communities primarily emerge for the purpose of information dissemination; thus, news portals are the perfect environment to foster such communities. There are two important factors that give portals power:

1. Branding:

In times of crisis people will be drawn to trusted news sources, like CNN, and by integrating a tool for contribution and communication into the articles people are more likely to contribute.

2. Traffic:

The shear volume of traffic means there are more contributors, which increases utility to other readers. In addition, although it may spike for explosive stories, the traffic is more or less consistent, thus little effort needs to be invested in developing the critical mass necessary for a community to be a valuable information source.

So how can marketers harness ad hoc networks?

Ad hoc networks need to be low involvement and facilitate information exchange. As they are short lived and focus on time sensitive events, ad hoc communities could be a great way to extend the reach and increase the value of content. For example imagine if Ad-Tech created an ad hoc community around one of its tracks and people throughout the day could contribute comments, post questions, brief points from a presentations, and aggregate relevant blog posts. This would build greater utility into the content itself and extend the reach and exposure.

Chris Brogan, maybe you want to give it shot for PodCamp?

UPDATE:

Twitter being used to disseminate information about the wild fires. Platforms like twitter, jaiku, pownce, etc. are great tools for enabling ad hoc networks; however, to reach the critical mass in a limited time frame it still needs to be attached to source that is trusted and has exposure. Thanks to Chris Brogan for bring up the Jaiku angle.

To be realistic though the audiences for these types of communication are quite limited and I'm skeptical to the stat that was recently released claiming 6% of the online pop. is on Twitter.

Now if CNN had a TXT feed that you could just input your cell # and be good to go, that would be interesting.