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<channel>
	<title>chroniques-de-la-pub &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://wordpress.com/tag/chroniques-de-la-pub/</link>
	<description>Feed of posts on WordPress.com tagged "chroniques-de-la-pub"</description>
	<pubDate>Tue, 14 Oct 2008 01:34:20 +0000</pubDate>

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<item>
<title><![CDATA[La pause pub du jour]]></title>
<link>http://jeromeghedira.wordpress.com/?p=50</link>
<pubDate>Fri, 01 Feb 2008 18:57:05 +0000</pubDate>
<dc:creator>jeromeghedira</dc:creator>
<guid>http://jeromeghedira.fr.wordpress.com/2008/02/01/la-pause-pub-du-jour/</guid>
<description><![CDATA[Caritas - Le Robot SDF

 
Agency: BBDO, Germany

SEB Bank - Street Golf

 
Agency: Storåkers McCa]]></description>
<content:encoded><![CDATA[<h3>Caritas - Le Robot SDF</h3>
<ul>
<li> <a href="http://www.blissblog.de/images/1071.jpg" title="robot sdf" target="_blank"><img src="http://www.blissblog.de/images/1071.jpg" width="400" alt="robot humain sdf caritas" /></a><!--more--></li>
<li><span style="font-family:Helvetica;font-size:13px;" class="Apple-style-span">Agency: BBDO, Germany</span></li>
</ul>
<h3>SEB Bank - Street Golf</h3>
<ul>
<li><a href="http://www.blissblog.de/images/1072.jpg" title="Seb bank street golf" target="_blank"><img src="http://www.blissblog.de/images/1072.jpg" alt="Street Golf SEB" width="400" /> </a></li>
<li><span style="font-family:Helvetica;font-size:13px;" class="Apple-style-span">Agency: Storåkers McCann, Stockholm, Sweden</span><br class="webkit-block-placeholder" /></li>
</ul>
<h3>Clearasil - Ambush marketing</h3>
<ul>
<li><a href="http://www.blissblog.de/images/1073.jpg" title="Clearasil the cover pimple" target="_blank"><img src="http://www.blissblog.de/images/1073.jpg" alt="Ambush marketing Clearasil" width="400" /> </a></li>
<li><span style="font-family:Helvetica;font-size:13px;" class="Apple-style-span">Agency: Euro RSCG Düsseldorf, Germany</span><br class="webkit-block-placeholder" /></li>
</ul>
<h3>Miller - Easy bar</h3>
<ul>
<li><a href="http://www.coloribus.com/files/paedia/reel/part_51/510211/file/MILLER-EASY-BAR-NEW.mov" target="_blank" title="Miller easy bar"><img src="http://www.coloribus.com/files/paedia/reel/part_51/510211/preview_320_260_4.jpg" height="260" width="320" alt="Miller easy bar" /> </a><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;font-style:italic;line-height:14px;"></span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;font-style:italic;line-height:14px;">What could be more genuinely easy than a great bar falling into place right in front of you? Denied access from a cheesy Member's Club that you wouldn't be caught dead in anyway? No problem. Things are easier in the Miller world. <span class="Apple-style-span" style="font-style:normal;"></span></span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;font-style:italic;line-height:14px;"><span class="Apple-style-span" style="font-style:normal;">Product : Miller Beer </span></span></li>
</ul>
<p><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;"> </span>
<p style="margin:0;padding:0;"> </p>
<ul>
<li>Agency : Publicis QMP, Dublin </li>
<li>DoP: Alex Barber </li>
<li>Creative Director: Ger Roe </li>
<li>Copywriter: Ronan Nulty </li>
<li>Art Director: Ger Roe </li>
<li>Agency Producer: Niamh Skelly </li>
<li>Producer: Lucy Gossage </li>
<li>Director(s) : i&#38;ad </li>
<li>Prod. Co. : Academy Films, London/Pioneer Production, Buenos Aires </li>
<li>Country : Ireland</li>
</ul>
<h3>Sony - Water Horse : Legend of the deep - Monstre laser à Tokyo</h3>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/c0TpDxLfjHc'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/c0TpDxLfjHc&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span><br />
<h3>IconeOne - Innovation des medias d'affichage</h3>
<p><span class="Apple-style-span" style="font-size:12px;font-weight:normal;"><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/owIAs1flrWg'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/owIAs1flrWg&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span></span><br />
<h3>1Time Airline - forgotten car</h3>
<ul>
<li> <a href="http://www.coloribus.com/files/paedia/print/part_19/197875/file/forg.jpg" target="_blank" title="1Time Airline car"><img src="http://www.coloribus.com/files/paedia/print/part_19/197875/file/forg.jpg" alt="parking excess" width="400" /></a></li>
<li>Agency : DDB South Africa </li>
<li>Photographer: Graham Kietzmann </li>
<li>Executive Creative Director: Gareth Lessing </li>
<li>Art Director: Darren Borrino </li>
<li>Copywriter: Stuart Turner </li>
<li>Country : South Africa </li>
<li>Other Credits : Cheryl Kietzmann<br class="webkit-block-placeholder" /></li>
</ul>
<h3>Bernard Brewery - Beer mug</h3>
<ul>
<li><a href="http://www.coloribus.com/files/paedia/print/part_19/197879/file/Bernardbeermug.jpg" target="_blank" title="Bernard Brewery - Beer mug"><img src="http://www.coloribus.com/files/paedia/print/part_19/197879/file/Bernardbeermug.jpg" alt="Beer mug bernard brewery" width="400" /></a><br class="webkit-block-placeholder" /></li>
<li>Advertising Agency: EURORSCG Prague, Czech Republic</li>
<li>Creative Directors: Dejan Stejnberger, Filip Kukla </li>
<li>Art Director: Ales Pokorny </li>
<li>Copywriter: Filip Kukla </li>
<li>Designer: Anna Barton</li>
</ul>
<p> </p>
]]></content:encoded>
</item>
<item>
<title><![CDATA[Le suicide de l'électroménager]]></title>
<link>http://jeromeghedira.wordpress.com/?p=49</link>
<pubDate>Fri, 01 Feb 2008 17:47:16 +0000</pubDate>
<dc:creator>jeromeghedira</dc:creator>
<guid>http://jeromeghedira.fr.wordpress.com/2008/02/01/le-suicide-de-lelectromenager/</guid>
<description><![CDATA[PG&amp;E: Appliance Demise

 
Tagline: &#8221;They won&#8217;t get rid of themselves&#8221;.
]]></description>
<content:encoded><![CDATA[<p>PG&#38;E: Appliance Demise
<ul>
<li> <a href="http://www.coloribus.com/files/paedia/reel/part_51/510206/file/PG_E_appliance_demise.mov" target="_blank" title="video PG&#38;E appliance demise"><img src="http://www.coloribus.com/files/paedia/reel/part_51/510206/preview_320_260_2.jpg" height="260" width="320" alt="PG&#38;E appliance demise" /></a></li>
<li>Tagline: "They won't get rid of themselves".</li>
<li>Product : Pacific Gas &#38; Electric Company (PG&#38;E) </li>
<li>Agency : Venables, Bell &#38; Partners, San Francisco </li>
<li>Creative Director: Greg Bell </li>
<li>Creative Director: Paul Venables </li>
<li>Art Director: Tavia Holmes </li>
<li>Copywriter: Aaron Stern </li>
<li>Agency Producer: Craig Allen </li>
<li>Executive Producer: Robin Benson </li>
<li>Producer: Dominic Wilcox </li>
<li>Director(s) : Philippe Andre </li>
<li>Prod. Co. : Villains - Beverly Hills </li>
<li>Country : United States of America </li>
<li>Other Credits : DoP: Patrick Duroux </li>
<li>Editor: Adam Pertofsky</li>
</ul>
<p> </p>
]]></content:encoded>
</item>
<item>
<title><![CDATA[Veille de pub]]></title>
<link>http://jeromeghedira.wordpress.com/?p=48</link>
<pubDate>Thu, 31 Jan 2008 07:51:04 +0000</pubDate>
<dc:creator>jeromeghedira</dc:creator>
<guid>http://jeromeghedira.fr.wordpress.com/2008/01/31/veille-de-pub/</guid>
<description><![CDATA[A new BMW Motorrad dealer is born. 


Advertising Agency: Proximity Italia, Milan, Italy 
Creative]]></description>
<content:encoded><![CDATA[<p><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:normal;">A new BMW Motorrad dealer is born. 
<ul>
<li><img src="http://www.coloribus.com/files/paedia/print/part_19/197775/file/BMWmotorradnew.jpg" alt="BMW new dealer" width="400" /><!--more--></li>
<li>Advertising Agency: Proximity Italia, Milan, Italy </li>
<li>Creative Directors: Nina Almonte, Enzo Sterpi </li>
<li>Art Director: Maria Piccinini </li>
<li>Copywriter: Martino Lapini </li>
<li>Photographer: Piero Perfetto</li>
<li>--------dédicacé à Marco Wyss ;-)</li>
</ul>
<h3>Mont Blanc - Art Pen</h3>
<ul>
<li> Mont-Blanc publie dans le journal "Cape Time" d'Afrique du Sud une copie d'une pleine page écrite à la main.</li>
<li><img src="http://www.frederiksamuel.com/blog/images/penart.jpg" alt="mont blanc cape time" width="400" /><br class="webkit-block-placeholder" /></li>
</ul>
<h3>Ryanair - pour toutes les occasions</h3>
<ul>
<li>L'arroseur arrosé ?</li>
<li>Annonce détournée parue dans les quotidiens Suisses et Francais</li>
<li><img src="http://www.conseils-marketing.com/images/Nicolas-Sarkozy-Carla-Bruni-Ryanair.jpg" width="400" /><br class="webkit-block-placeholder" /></li>
</ul>
<h3>VW R32 - speed poster</h3>
<ul>
<li> <span class="Apple-style-span" style="font-family:Helvetica;font-size:13px;line-height:20px;">Agency: Ogilvy, Cape Town, South Africa</span></li>
<li><span class="Apple-style-span" style="font-family:Helvetica;font-size:13px;line-height:20px;"><img src="http://www.blissblog.de/images/1066.jpg" alt="vw r32" width="400" /><br class="webkit-block-placeholder" /></span></li>
<li><span class="Apple-style-span" style="font-family:Helvetica;font-size:13px;line-height:20px;"><img src="http://www.blissblog.de/images/1067.jpg" alt="VW R32 speed" width="400" /><br class="webkit-block-placeholder" /></span></li>
</ul>
<h3>Joe la pompe - part en guerre ;)</h3>
<ul>
<li> un peu de copinage ne fait jamais de mal, surtout quand c'est bien.</li>
<li>Campagne "DrivetoWeb"</li>
<li><img src="http://bp1.blogger.com/_CHO5SkmhO30/R5-i_gp-hNI/AAAAAAAABTs/9Oh1T56XIIo/s1600/guerrillajoepres.jpg" alt="joe la pompe en mode guerilla" width="400" /><br class="webkit-block-placeholder" /></li>
</ul>
<h3>Witness against torture - elevator</h3>
<ul>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">C'est la mode des ascenseurs stickers, dont voici une belle application.</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Advertising Agency: TBWA\RAAD, Dubai, UAE</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Creative Director: Nirmal Diwadkar</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Art Directors: Nandu Oturkar, Rabih Najjar, Abraham Varughese</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Copywriter: Abraham Varughese</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Photographer: Kundan Raut</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Illustrator: Nitin Madhulkar</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Other additional credits: Jeremy Varon, Patricia Balan</span></li>
<li><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Released: December 2007</span></li>
<li><img src="http://adsoftheworld.com/files/images/Witnesselevator.jpg" alt="torture elevator guantanamo" width="400" /></li>
</ul>
<h3>Health promotion Switzerland - "Santé Suisse" c'est plus court...</h3>
<ul>
<li> <a href="http://www.coloribus.com/files/paedia/reel/part_51/510163/file/hecklast.mov" title="health promotion Switzerland"><img src="http://www.coloribus.com/files/paedia/reel/part_51/510163/preview_320_260_4.jpg" alt="santé suisse surpoids" width="320" height="260" /></a><span class="Apple-style-span" style="font-style:italic;line-height:14px;"></span></li>
<li><span class="Apple-style-span" style="font-style:italic;line-height:14px;">Message: Don´t drive, walk instead</span></li>
</ul>
<p></span><span class="Apple-style-span" style="line-height:14px;"> </span>
<p style="margin:0;padding:0;"> </p>
<ul>
<li>Product: Campaign fighting overweight </li>
<li>Agency: Jung von Matt Hamburg </li>
<li>Creative Director: Alexander Jaggy </li>
<li>Art Director: Lukas Frei </li>
<li>Agency Producer: Ilonka Galliard </li>
<li>Producer: Philipp Schmalriede </li>
<li>Executive Producer: Pieter Lony </li>
<li>Director: Axel Laubscher </li>
<li>Prod. Co.: Cobblestone/Social Club </li>
<li>Country: Germany</li>
</ul>
<p> 
<div> </div>
<div> </div>
<p> </p>
]]></content:encoded>
</item>
<item>
<title><![CDATA[Les Publicités du jour]]></title>
<link>http://jeromeghedira.wordpress.com/?p=47</link>
<pubDate>Tue, 29 Jan 2008 23:51:58 +0000</pubDate>
<dc:creator>jeromeghedira</dc:creator>
<guid>http://jeromeghedira.fr.wordpress.com/2008/01/30/les-publicites-du-jour/</guid>
<description><![CDATA[Solidarités - Drinking water

 Agency: BDDP &amp; Fils, Paris



Fifa Street 3 - la vidéo virale ]]></description>
<content:encoded><![CDATA[<h3>Solidarités - Drinking water</h3>
<ul>
<li> <span class="Apple-style-span" style="color:#666666;font-family:Helvetica;font-size:11px;line-height:15px;">Agency: BDDP &#38; Fils, Paris</span></li>
<li><span class="Apple-style-span" style="color:#666666;font-family:Helvetica;font-size:11px;line-height:15px;"><img src="http://www.frederiksamuel.com/blog/images/Solidarites_2.jpg" alt="drinking water" width="400" /><!--more--></span></li>
<li><span class="Apple-style-span" style="color:#666666;font-family:Helvetica;font-size:11px;line-height:15px;"><img src="http://www.frederiksamuel.com/blog/images/Solidarites_1.jpg" alt="Non-drinking water kills" width="400" /><br class="webkit-block-placeholder" /></span></li>
</ul>
<h3>Fifa Street 3 - la vidéo virale du moment</h3>
<p><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/z-iCUm24bM0'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/z-iCUm24bM0&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span><br />
<h3>Axe - Skunk</h3>
<ul>
<li> <span class="Apple-style-span" style="color:#333333;font-family:'Trebuchet MS';font-size:13px;line-height:18px;">To communicate the irresistible fragrance of Axe in a relevant manner to the young hip trendsetters. In order to communicate the full extent of "The Axe Effect", and create word of mouth, a DM tool was sent out along with an outdoor party invitations to trendsetters. Those who received the DM material shared it with friends, and as a result, word of mouth created even more hype around the idea.</span></li>
<li><span class="Apple-style-span" style="color:#333333;font-family:'Trebuchet MS';font-size:13px;line-height:18px;">Agency: JWT Cairo, Egypt.</span></li>
<li><span class="Apple-style-span" style="color:#333333;font-family:'Trebuchet MS';font-size:13px;line-height:18px;"><img src="http://bp2.blogger.com/_Dc8q8nuzrHw/R58RcmPj-iI/AAAAAAAAB4s/wghw4ZR6qC0/s1600/for-the-q02.jpg" alt="Axe Skunk" width="400" /><br class="webkit-block-placeholder" /></span></li>
</ul>
<h3><span class="Apple-style-span" style="font-family:Arial;font-size:26px;line-height:24px;">Gave Me Back My Innocence</span></h3>
<ul>
<li><img src="http://www.coloribus.com/files/paedia/reel/part_51/510155/preview_320_260_1.jpg" alt="GIVE ME BACK" width="320" height="260" /><br class="webkit-block-placeholder" /></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Product : Boy's and Girl's Town </span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Agency : DDB South Africa </span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Illustrator: Steve Jones </span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Executive Creative Director: Gareth Lessing </span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Art Director: Darren Borrino </span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Copywriter: Stuart Turner </span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Creative: Paul Binikos </span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;">Country : South Africa</span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;"><a href="http://www.coloribus.com/files/paedia/reel/part_51/510155/file/Drugs.mpg" title="Give me bak my innocence Drugs">VIDEO DRUGS</a></span></li>
<li><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;"><a href="http://www.coloribus.com/files/paedia/reel/part_51/510156/file/SEX.mpg" title="SEX">VIDEO2 SEX</a></span></li>
</ul>
<div>
<h3>Hotwheels Kids! Do try this at home!</h3>
<p><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">
<ul>
<li>Advertising Agency: <a href="http://www.ogilvy.de/">Ogilvy, Frankfurt, Germany</a></li>
<li>Creative Director: Stephan Junghanns</li>
<li>Art Director: Ralf Richter</li>
<li>Copywriter: Peter Strauss</li>
<li>Photographer: Michael Schnabel</li>
<li>Postproduction: Marco Perdigones</li>
<li>Typography: Annika Goepfrich, Ralf Richter</li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Published: December 2007</span> </span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><img src="http://adsoftheworld.com/files/images/HotWheels_Stunts.jpg" alt="hotwheels" width="400" /><br class="webkit-block-placeholder" /></span></li>
</ul>
<p></span><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;"><br />
<h3></h3>
<p></span> </div>
]]></content:encoded>
</item>
<item>
<title><![CDATA[Chronique de la publicité]]></title>
<link>http://jeromeghedira.wordpress.com/?p=46</link>
<pubDate>Tue, 29 Jan 2008 08:46:37 +0000</pubDate>
<dc:creator>jeromeghedira</dc:creator>
<guid>http://jeromeghedira.fr.wordpress.com/2008/01/29/chronique-de-la-publicite-2/</guid>
<description><![CDATA[KLM - a little less hassle

Tribal DDB 


Corbis motion


Art Director: Andrea Salvaneschi 
Copywr]]></description>
<content:encoded><![CDATA[<h3>KLM - a little less hassle</h3>
<ul>
<li><span class="Apple-style-span" style="color:#404040;font-family:'Helvetica Neue';font-size:12px;line-height:18px;"><a href="http://www.tribalddb.nl/">Tribal DDB</a></span> </li>
<li><span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/SClE_SUwSzI'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/SClE_SUwSzI&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span><!--more--></li>
</ul>
<h3>Corbis motion</h3>
<p><span class="Apple-style-span" style="color:#404040;font-family:'Helvetica Neue';font-size:12px;line-height:18px;">
<ul>
<li>Art Director: Andrea Salvaneschi </li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span class="Apple-style-span" style="color:#404040;font-family:'Helvetica Neue';font-size:12px;line-height:18px;">Copywriters: Benedetta Lucca, Viviana La Spina, Antonella Avossa </span> </span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><img src="http://www.coloribus.com/files/paedia/print/part_19/197721/file/CorbisMotion5thavenue.jpg" alt="Archive of over 30,000 hours of film clips." width="400" /> </span></li>
</ul>
<p></span><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:normal;"><br />
<h3>Oakley: Performance With An Impact-Sammy</h3>
<ul>
<li> <span class="Apple-style-span" style="line-height:14px;">Advertising Agency: <a href="http://www.oakley.com/">Oakley Creative</a></span></li>
<li><span class="Apple-style-span" style="line-height:14px;">Art Director: Marcel Seva</span></li>
<li><span class="Apple-style-span" style="line-height:14px;">Copywriter: Steve Elliot</span></li>
<li><span class="Apple-style-span" style="line-height:14px;">Photographer: Jennifer Rocholl</span></li>
<li><span class="Apple-style-span" style="line-height:14px;"><img src="http://adsoftheworld.com/files/images/OakleyImpactSammy.jpg" alt="sammy wont blink" width="450" /><br class="webkit-block-placeholder" /></span></li>
</ul>
<div class="tabs" style="margin-top:1em;"></div>
<div class="tabs" style="margin-top:1em;"></div>
<div style="font-size:0.9em;margin-bottom:1em;"></div>
<div class="node" style="margin:0.5em 0 2em;">
<div style="padding-bottom:1em;"></div>
</div>
<p></span><br />
<h3> L'air pollué pollue...</h3>
<ul>
<li> <span class="Apple-style-span" style="font-family:Helvetica;font-size:13px;">Agency: JWT, Hong Kong</span></li>
<li><span class="Apple-style-span" style="font-family:Helvetica;font-size:13px;"><img src="http://www.blissblog.de/images/1050.jpg" alt="jwt" width="400" height="395" /><br class="webkit-block-placeholder" /></span></li>
<li><span class="Apple-style-span" style="font-family:Helvetica;font-size:13px;"><img src="http://www.blissblog.de/images/1051.jpg" alt="jwt" width="400" height="398" /><br class="webkit-block-placeholder" /></span></li>
</ul>
<h3> Kit Kat - le break utlime</h3>
<ul>
<li>impossible de ne pas en parler ces derniers temps... </li>
<li><span class="Apple-style-span" style="font-family:Verdana;font-size:11px;line-height:16px;"></span></li>
<li><span class="Apple-style-span" style="font-family:Verdana;font-size:11px;line-height:16px;"><img src="http://www.marketing-digital.fr/wp-content/uploads/2008/01/kit-kat-break-video-viral.gif" width="468" height="292" style="border-color:initial;border-style:none;border-width:initial;padding:4px;" /></span></li>
</ul>
<p><span class="Apple-style-span" style="font-family:Verdana;font-size:11px;line-height:16px;"> </span>
<p style="margin:8px 0;padding:0;">La suite se passe sur le <a href="http://www.kitkat.fr/">site web Kitkat</a> refait à neuf pour l’occasion. Kitkat ne dévoile pas encore le deuxième épisode du jeune employé mais laisse l’imagination aux internautes en leurs proposant d’envoyer eux même leurs vidéos ou leurs scénarios. Il vous faut proposer votre vision du Break Ultime. L’enjeu est grand, pour chaque participant, un tirage au sort aura lieu pour gagner un voyage dans l’</p>
<p>espace.
<p style="margin:8px 0;padding:0;">Pour participer à l’opération, il vous faut récupérer un code “cadeau” qui se trouve à l’intérieur du paquet Kitkat. Et vous aurez peut être la chance d’</p>
<p>avoir un Break spatial.<br />
<h3>Un petit extra pour finir la journée </h3>
<p> 
<div><b><a href="http://www.dailymotion.com/video/x3z9z4_le-dernier-jour-de-bill-gates-bill_fun">Le dernier jour de Bill Gates (Bill Gates last day)</a></b></div>
<p> </p>
]]></content:encoded>
</item>
<item>
<title><![CDATA[Chronique de la publicité]]></title>
<link>http://jeromeghedira.wordpress.com/?p=45</link>
<pubDate>Mon, 28 Jan 2008 21:58:40 +0000</pubDate>
<dc:creator>jeromeghedira</dc:creator>
<guid>http://jeromeghedira.fr.wordpress.com/2008/01/28/chronique-de-la-publicite/</guid>
<description><![CDATA[
Centea : Doing more
 Centea est une banque bien connue en Belgique.

Advertising Agency: Darwin BB]]></description>
<content:encoded><![CDATA[<p><span class="Apple-style-span" style="font-family:Tahoma;font-size:12px;line-height:14px;"><i><br />
<h3>Centea : Doing more</h3>
<p></i></span><i></i><i></i><i></i> <img src="http://www.coloribus.com/files/paedia/reel/part_51/510151/preview_320_260_1.jpg" height="260" width="320" alt="centea doing more" /><i></i><!--more--><i>Centea est une banque bien connue en Belgique.</i>
<ul>
<li>Advertising Agency: Darwin BBDO, Belgium </li>
<li>Creative Director: Gaston Kooijmans </li>
<li>Art Director: Maarten Hofman </li>
<li>Copywriter: Katrin Van Eycken </li>
<li>Photographer: Kurt Stallaert </li>
<li>
<div><a href="http://www.coloribus.com/files/paedia/reel/part_51/510151/file/Centea_35_English3.mov">Video</a></div>
</li>
</ul>
<h3>A1 steak sauce - Room Service</h3>
<p> <img src="http://www.coloribus.com/files/paedia/reel/part_51/510152/preview_320_260_1.jpg" height="260" width="320" alt="A1 steak sauce room service" />
<ul>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Advertising Agency: DraftFCB, Chicago, USA </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Chief Creative Officer: Rob Sherlock </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Executive Creative Director: Christopher Gyorgy </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Writer/creative Director: Pat Durkin </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Art Director: Matt Dalin </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Producer: Chris Bing </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Editor: Mark Jepsen/cutters </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Music: Comma Music </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Production Company: Smuggler </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Director: Kaspar Wedendahl</span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span"><a href="http://www.coloribus.com/files/paedia/reel/part_51/510152/file/RoomService.mov">VIDEO</a></span></li>
</ul>
<h3>PG&#38;E: Wind </h3>
<p><img src="http://www.coloribus.com/files/paedia/reel/part_51/510149/preview_320_260_1.jpg" height="260" width="320" alt="wind pg" /> 
<div>
<ul>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Product : Pacific Gas and Electric Company </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Creative Director: Venables, Bell &#38; Partners, San Francisco </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Creatives : Greg Bell </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Creative Director: Paul Venables </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Art Director: Tavia Holmes </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Copywriter: Aaron Stern </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Agency Producer: Craig Allen </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Producer: Dominic Wilcox </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Executive Producer: Robin Benson </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Director : Philippe Andre </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Prod. Co. : Villains - Beverly Hills </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Country : United States of America </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Other Credits : DoP: Patrick Duroux </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Editor: Adam Pertofsky </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Music: Elias Arts </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">VFX:Orphanage </span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span"><a href="http://www.coloribus.com/files/paedia/reel/part_51/510149/file/PG_E_Wind.mov">Video</a><br class="webkit-block-placeholder" /></span></li>
</ul>
<h3><span class="Apple-style-span" style="color:#ff6600;font-family:Verdana;font-size:22px;font-style:italic;">L'Oréal: Happy hair day</span></h3>
<p><img src="http://adsoftheworld.com/files/LOrealHappyhairday45s.jpg" alt="Happy hair day" width="140" height="110" /> <span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">
<ul>
<li>Advertising Agency: bleublancrouge, Canada</li>
<li>Client servicing: Ève-Marie Boutet</li>
<li>Creative Director: Gaëtan Namouric</li>
<li>Creation: Valérie Forget, Sébastien Deland, Frédéric Roux</li>
<li>Production House: Police</li>
<li>Producer: Lisa Arduini</li>
<li>Director, stop-motion artist: Valérie Dupras</li>
<li>Music producer: Joss Dumas</li>
<li>Composers: Charlie Dalin, Niko Wasterlain</li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span class="Apple-style-span" style="color:#444444;font-family:Verdana;font-size:11px;line-height:14px;">Studio: 4 Monkeys, Paris</span> </span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><a href="http://adsoftheworld.net/videos/LOrealHappyhairday45s.mp4" title="hair day loreal">video</a></span></li>
</ul>
<p></span> 
<div>
<div><i></i></div>
</div>
</div>
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</item>
<item>
<title><![CDATA[what's new in janvier 08 ?]]></title>
<link>http://jeromeghedira.wordpress.com/?p=44</link>
<pubDate>Sun, 27 Jan 2008 12:28:54 +0000</pubDate>
<dc:creator>jeromeghedira</dc:creator>
<guid>http://jeromeghedira.fr.wordpress.com/2008/01/27/whats-new-in-janvier-08/</guid>
<description><![CDATA[Bonnes résolutions de l&#8217;année :

Publier chaque jour l&#8217;actualité de la publicité alt]]></description>
<content:encoded><![CDATA[<p>Bonnes résolutions de l'année :
<ul>
<li>Publier chaque jour l'actualité de la publicité alternative.</li>
<li>Partager avec vous les nouvelles tendances du web.</li>
<li>Plus d'interaction avec toi public.</li>
<li> Manger plus de légumes et faire du sport...</li>
</ul>
<div>Voici donc la première <span style="font-weight:bold;" class="Apple-style-span">"Chronique quotidienne de la PUB"</span></div>
<p><!--more-->
<div> </div>
<h4>La créativité au service de l'ethique chez Y&#38;R</h4>
<ul>
<li><span class="Apple-style-span" style="color:#404040;font-family:'Helvetica Neue';font-size:14px;line-height:21px;">Dir création : Ramzy Haddad</span></li>
<li><span class="Apple-style-span" style="color:#404040;font-family:'Helvetica Neue';font-size:14px;line-height:21px;">Dir créatif : Farah Faour</span></li>
<li><span style="color:#404040;font-family:'Helvetica Neue';font-size:14px;line-height:21px;" class="Apple-style-span">Copywritter : Charlotte Danby</span> </li>
</ul>
<div><img src="http://www.actupub.com/wp-content/uploads/2008/01/yrshoppingbag.jpg" width="400" alt="in my next life i will be a shopping bag" />  </div>
<h4>Levis bio "Eco jean 100% organic Cotton"</h4>
<p><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">
<ul>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">Advertising Agency: <a href="http://www.bbh.co.uk/">Bartle Bogle Hegarty</a>, Asia-Pacific, Singapore</span></span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">Regional </span><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">ECD: Steve Elrick </span></span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">Art Director: Ross Ventress </span></span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">Photographer: Simon Harsent </span></span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">Production Support: Beacon </span></span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">Pix Retoucher: Dave Phung / Procolor Imaging </span><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span"><span style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;" class="Apple-style-span"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span"></span></span></span></span></li>
<li><span class="Apple-style-span" style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span"><span style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;" class="Apple-style-span"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">Agency Producer: D’or Tey </span></span></span></span></li>
</ul>
<p></span><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span"><span style="color:#000000;font-family:Georgia;font-size:16px;line-height:20px;" class="Apple-style-span"><span style="color:#888888;font-family:'Lucida Sans Unicode';font-size:11px;line-height:16px;" class="Apple-style-span">
<div><img src="http://www.ibelieveinadv.com/commons/leviseco1.jpg" height="400" alt="eco jean" /></div>
<p></span></span></span><img src="http://www.ibelieveinadv.com/commons/leviseco4.jpg" height="400" alt="eco jean organic cotton" /> <br />
<h4> Audi se met à la philosophie en japonais</h4>
<p> 
<ul>
<li>Poser une question au célèbre penseur de Rodin. </li>
<li><img src="http://www.culture-buzz.fr/IMG/jpg/screen2-4.jpg" alt="La pensée d'audi" /> </li>
</ul>
<p> <br />
<h4><span style="font-weight:normal;" class="Apple-style-span">L</span>e supermarché en délire</h4>
<p>voici une serie de spots TV réalisés par Y&#38;R Argentina "special quote for Matiiias" pour les supermarchés Disco.
<ul>
<li><a href="http://www.coloribus.com/files/paedia/reel/part_51/510134/file/eggs.mpg" title="EGG">Egg </a><a href="http://www.coloribus.com/files/paedia/reel/part_51/510134/file/eggs.mpg" title="EGG"></a><span style="text-decoration:underline;color:#551a8b;" class="Apple-style-span"> </span></li>
<li><span style="text-decoration:underline;color:#551a8b;" class="Apple-style-span">Cotton </span><a href="http://www.coloribus.com/files/paedia/reel/part_51/510135/file/Cupboard.mpg"> </a></li>
<li><a href="http://www.coloribus.com/files/paedia/reel/part_51/510135/file/Cupboard.mpg">Tea</a> </li>
</ul>
<h4> Puma - until then</h4>
<p style="margin:0;padding:0;"><i>PUMA take a futuristic view of football in 2079 AD.</i> </p>
<p style="margin:0;padding:0;"><i>Puma "Until Then" Making of : <a href="http://youtube.com/watch?v=zWXihHo5bOI">http://youtube.com/watch?v=zWXihHo5bOI</a></i></p>
<ul>
<li>Client: PUMA </li>
<li>Title: Until Then </li>
<li>Agency: Robert/Boisen &#38; Like-minded </li>
<li>Director: Nicolai Fuglsig </li>
<li>Production: Nobody </li>
<li>Creative Director: Michael Robert </li>
<li>Creative Team: Jannik Davidsen (AD) + Peter Metcalfe (CW) </li>
<li>SFX / Animation: The Mill <span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span"></span></li>
<li><span style="font-family:Tahoma;font-size:12px;line-height:14px;" class="Apple-style-span">Sound design: Wave London</span></li>
<li> <span style='text-align:center; display: block;'><object width='425' height='350'><param name='movie' value='http://www.youtube.com/v/G0M_JBpArZw'></param><param name='wmode' value='transparent'></param><embed src='http://www.youtube.com/v/G0M_JBpArZw&rel=0' type='application/x-shockwave-flash' wmode='transparent' width='425' height='350'></embed></object></span><a href="http://www.coloribus.com/files/paedia/reel/part_51/510120/file/puma.mov"></a></li>
<li><a href="http://www.coloribus.com/files/paedia/reel/part_51/510120/file/puma.mov">Download it (original resolution)</a></li>
</ul>
<p> </p>
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