Electrolux a annoncé ce matin le grand gagnant de son concours Electrolux Design Lab qui avait pour thème cette année la iGénération en électroménager.

Le Flatshare est un réfrigérateur modulable composé de compartiments indépendants. Cela permet donc dans un espace partagé comme un colocation par exemple de disposer d'un espace réfrigéré privé. Plus d'engueulades pour savoir qui a mangé ses yaourths ! Plus de mélanges d'odeurs intempestives si votre colocataire est adepte du camenbert !
Et on ne se battera plus pour savoir qui doit laver le réfrigérateur cette fois !

Chacun sa M ... comme on dit !

Même si je trouve l'appareil très design avec ses modules colorés et effectivement pratique dans certains cas de cohabitation (un bureau ou un foyer), je suis étonnée qu'Electrolux l'ait choisi comme représentation de la génération Internet.

D'abord parce qu'il est loin d'être technologique (pas de prise USB, de Wi-Fi ou autre truc geek) par rapport à d'autres projets qui ont été retenus mais surtout parce que ce qu'il sous-entend est assez déprimant. La génération Internet serait ultra-dépendante et non solidaire ?

Si on accepte de vivre ensemble (même si c'est souvent par obligation financière), on peut aussi accepter de partager des choses, ne serait-ce que le frigo non ?

My recipe is clear: Invest in tourism development. While traditional industry jobs has reduced considerably, jobs within tourism increased by 20% between 1997-2004 and the growth is expected to continue. Tourism is, compared to other types of business, employment intensive. Turnover per employee is low. You need only 1,4 million SEK (~US$ 200,000) to create a tourism job, while the car industry requires 3.3 MSEK (~US$ 460,000) and Telecom 4.4 MSEK (US$ 620,000) to do the same.

Tourism, in contrast to other industrys, cannot be relocated. The “product” has to be consumed locally, where it is produced. It´s a growth industry. Tourism jobs are also an excellent gateway to the labour market for youths, the low educated or immigrants – groups that traditionally are facing difficulties to get a first job in Sweden.

Incoming tourism is even more important. It´s the only industry paying a direct VAT income to Sweden, in addition to foreign tourists generally higher expenditure. Tourists in Sweden spent SEK 191 Billion 2005 (~US$ 27 Bn). It equals the energy industry. SEK 62 Billion (~US$ 8,7 Bn) came from incoming tourism. Beats the car industry. Iron & Steel. Wood products. In fact, the export value of Swedish tourism outperforms total Swedish exports. Still, most of Sweden is more or less unknown to people abroad according to a number of recent studies.

Financial crisis? Put the money where the mouth is.

/ Curt Landin

Facts: The Swedish Research Institute of Tourism.  Nutek - the Swedish Agency for Economic and Regional Growth. The Swedish Institute.

Il prototipo creato da Sung Bae Chang è finalista in un concorso di design promosso da Electrolux ma per il momento non ci sono piani per una produzione di massa. Peccato (?).

Below are fine examples of what happens when marketing translations fail to reach a foreign country in an understandable way.

Coors put its slogan, "Turn it loose," into Spanish, where it was read as "Suffer from diarrhoea."

Clairol introduced the "Mist Stick," a curling iron, into German only to find out that "mist" is slang for manure. Not too many people had use for the "manure stick".

Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: Nothing sucks like an Electrolux.

The American slogan for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese market as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty."

When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the beautiful baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read English.

An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa), the shirts read "I saw the potato" (la papa).

In Italy, a campaign for Schweppes Tonic Water translated the name into "Schweppes Toilet Water."

Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave," in Chinese.

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say "It won't leak in your pocket and embarrass you." However, the company mistakenly thought the Spanish word "embarazar" meant embarrass. Instead the ads said that "It wont leak in your pocket and make you pregnant."

The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company did not discover until after thousands of signs had been printed that the phrase means "bite the wax tadpole" or "female horse stuffed with wax" depending on the dialect. Coke then researched 40,000 Chinese characters and found a close phonetic equivalent, "ko-kou-ko-le," which can be loosely translated as "happiness in the mouth."

Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good" came out as "eat your fingers off."

When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.

Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

...il mio collega ha potuto correre in ospedale dove lo attendeva la moglie in travaglio

...io ho potuto correre alla serata di Tango argentino organizzata dall'associazione Viento del Sur. Serata spettacolare (a presto le foto dei danzerini...) Tra l'altro l'autore stesso, Fabio Garzitto, mi ha regalato una copia del sul libro, "E io sono tuo filio Gianni" che ovviamente devo ancora leggere, ma ne sta per uscire un film. A presto altre notizie in proposito.

Oggi a Pordenone ci sono le Giornate del Cinema Muto. Mai un anno che riesca a beccarmele. Oggi piuttosto mi han beccato le zanzare mentre seguivo il percorso del Noncello per far foto (ci sarà una mostra tra un paio di settimane organizzata dalla Pro Loco sul fiume Noncello). Non avevo la benchè minima ispirazione e in più avevo fretta perchè oggi vanno consegnate. Il risultato? Mah, ad occhio il maestro di foto me ne salverà una su 90.

Infine su Carta è uscito il mio pezzo sull'Electrolux! Non ho visto com'è venuto, ma gli amici si son complimentati (e sopratutto son stati indotti a sostenere Carta con l'acquisto del giornale), cosa che mi fa proprio contenta. Quindi spero accorrano alla ricerca anche genitori e fratelli in fase di lettura!

Ahora los agentes secretos no tienen q destruir los mensages secretos , ahora con recibirlos y comerselos basta.

Puedes recibir el tiempo q va a hacer,recibir mensages , titulares de prensa o imprimir el logo de tu negocio, que no esta nada mal.

Malo seria si te la regala tu jefe. Con las cosas del comer no se juega..

For the past few weeks, I have been following Electrolux's annual Design Lab competition. Since 2003, thousands of design students have participated in the competition, which every year has a different theme (2007 green designs; 2006 healthy eating) and culminates in a different city at an international press event. Previous venues include Paris, Barcelona, Stockholm, New York, and Budapest. Last year’s competition “Green designs for 2020” was won by Levente Szabó from Moholy-Nagy University of Arts & Design, Hungary, with E-wash, a compact washing machine that uses soap nuts instead of detergent. This year the theme of the contest was "design home appliances for the Internet generation".

Come potete vedere è un Tostapane USB che, collegato al PC, è in grado di creare dei fantastici toast, sui quali verrà stampata "bruciacchiata" qualsiasi tipo di informazione: immagini, scritte, previsioni del tempo, screenshot e chissà quali altre diavolerie!

Ma il tutto non è finito qui: navigando sul fantastico blog potrete trovare altri oggetti non certo da meno! Ad esempio l'iBasket: un cesto per i panni sporchi che, autonomamente e automaticamente, lava i panni sporchi una volta pieno:

C'è poi Sook, un vero e proprio assistente wireless per la cucina, in grado di consigliare gli ingredienti grazie a un'apposita "lingua elettronica" che vi dirà ad esempio se è il caso di aggiungere del sale. Alla fine potrà scattare una foto del vostro piatto e pubblicarla sul vostro social network preferito!

Ci sono poi l'E-bag, un borsa che riceve energia dall'esser mossa e quindi vi permetterà di avere fresche bevande dopo una lunga camminata, e Stratosphere, un porta indumenti in grado di eliminare i cattivi odori nel caso decidiate di rimetter domani i vestiti utilizzati oggi.

Gli oggetti della Electrolux non sono finiti qui e sicuramente presto ne arriveranno altri nuovi. Personalmente, anche se probabilmente non acquisterò nulla di tutto ciò, sono affascinato dalla capacità di creare oggetti innovativi, al passo coi tempi, da parte di questa grande azienda.

Voi che ne pensate?

Va bene che la tecnologia va avanti, va bene che il geek comprerebbe -quasi- qualsiasi cosa ma questo è troppo! Dai laboratori Electrolux è nato questo prototipo di tostapane in grado di personalizzare il vostro pranzo in quattro e quattr’otto.

Grazie alla connessione USB, Scan Toaster è in grado di prendere dal vostro PC un’immagine, un testo o chissà cos’altro e cuocerla sul vostro pane tostato.

Senza entrare nel merito dell’utilità dell’oggetto -che è sì carino ma che troviamo decisamente superfluo- è da notare la forte spinta verso la ricerca che Electrolux applica ai suoi elettrodomestici. La tecnologia utilizzata da Scan Toast prevede infatti una serie di elementi flessibili che permettono l’adattamento della piastra di cottura al disegno inviato da PC.

Nei progetti di Electrolux il buffo oggettino è in buona compagnia, nel Design Lab infatti compaiono anche oggetti come questo:

indovinate un pò cos’è, non è così difficile in fondo!
Per curiosare tra le strane invenzioni vi rimando all’album di Flikr dell’Electrolux Social. 

fonte: Geekissimo.com

Si alguna vez has vivido con un compañero de cuarto que parece disfrutar experimentando con moho en la nevera, probablemente puedas apreciar este invento del estudiante austríaco Stefan Buchberger. The "Flatshare Fridge", uno de los nueve finalistas del Electrolux Design Lab 2008.

Se compone de un máximo de cuatro módulos apilables en la parte superior de una estación base. Cada módulo puede ser personalizado con accesorios como abridores de botella o una pizarra.

Fuente

Campaign: Get rid of foot odor. Introducting the new Electrolux with shoe wash program. / Client: Electrolux / Advertising Agency: Fischer America Communications Total, Sao Paulo, Brazil / Creative Directors: Jader Rossetto, Flavio Casarotti / Copywriters: Ricardo Big Passos, Gustavo Diehl / Photographer: Lucio Cunha

Schon witzig was sich die Designer bei Electrolux alles einfallen lassen. Passend zum aktuellen Hype der Mini-Laptops, diese Miniküche. Mit Herd, Kühlschrank Ablagefächern. Passt in jedes 10qm Wohnheimszimmer und erspart das ständige Schimmel-Weggkratzen in der Gemeinschaftsküche. Weiß/edel ist sie auch noch und nach dem Dessert kann man sie sogar als Laptopständer nutzen.

Soon we will be able to print your picture onto the toast you serve at parties (does anyone serve toast at parties?)

Se trata de un scanner-tostadora desarrollado por Sung Bae Chang, lo conectas al puerto USB de tu ordenador, eliges un diseño (por ejemplo un logotipo), pones el pan y lo tuesta “imprimiendo” la imagen que tu quieras. ¿Curioso, no?

O que não inventam né?

Tem várias coisa que já relacionei ao ler essa matéria que o pessoal vai querer "comer", hauahuhaha....mas a pergunta é....na saída a cara continua a mesma de sempre???

Torradeira imprime imagens e notícias em pedaço de pão

[colaboração: Anonymus Gourmet Aposentado]

With the launch of Electrolux's Premium Laundry Collection on September 3rd, there has been 23 million impressions all within 24 hours.  Popular medias such as ET, Newsday, ABC News, and InStyle are already talking about the new laundry collection from Europe's leading premium brand appliance.  Electrolux's spokesperson, Kelly Ripa, unveiled the new laundry collection the past Wednesday in New York City. 

With this launch, Electrolux and Kelly Ripa, is helping raise $500,000 for the Ovarian Cancer Research Fund (OCRF).  Every Turquoise Sky Washer and Dryer pair purchased, Electrolux will donate $200 to OCRF.  Electrolux is also making a $1 donation for every virtual t-shirt you send to a friend from KELLY CONFIDENTIAL website.  Show your support with the AJ Madison team. . . go to http://kelly-confidential.com/ and start sending a virtual t-shirt to your friends or puchase a Turquoise Sky Washer and Dryer pair at AJ Madison where $200 will be donated by Electrolux.

Introducing the new Electrolux laundry collection from Europe's leading premium appliance brand. Not only does Electrolux offer premium kitchen appliances, they are making their debut in the laundry room.

This premium new laundry collection is available in four brilliant colors and offers industry-exclusive features designed for their "want it all" consumer, including:

• Exclusive Wave-Touch controls that provide endless wash and dry options for amazing results.
• Largest capacity washer (4.7 cu. ft.) and dryer (8.0 cu. ft.) that wash and dry the most in one load. Even larger than LG's laundry!
• Fastest wash and dry times in the industry in 18 minutes.
• Gentle Dry cycle.
• Perfect Balance System. Least vibration.
• Perfect Steam dryer that steams out wrinkles and freshens clothes.
• Eco-Friendly. Washers that are as gentle on the environment as they are on clothes.

All that, and their exclusive color palette, provides the richest, boldest and most eye-catching look available for the laundry room.

AJ Madison had already seen the prototypes of these incredible washer and dryer at the last KBIZ show in Chicago. I myself was amazed when I first glanced at it and even further astonished when I got to look at it closer. The large capacity size of their washer and dryer was the largest I've seen. And just to prove it, our very own cheery Nicole even tested out the capacity on the dryer for us. She was able to fit entirely into the dryer and still have a cup of coffee.

And to add to it, you have the exclusive Wave-Touch controls. Then there is the Touch-2-Open doors where you just give it a simple touch of a finger and the door opens up. Reversible washer doors. Perfect Steam. And four stunning color options.

These new Electrolux laundry are now available at AJ Madison.

Det säger Diana Verde Nieto, Clownfishmarketing, som på ett lättfattligt och kortfattat sätt berättar om sin syn på CSR och om hennes arbete med att hjälpa varumärken att kommunicera sitt CSR-arbete.

– Some think that sustainability are about charity, but it´s not. Sustatainibility has to be profitable, else it can´t be sustainable.

– They can not afford not to do it, they need to do it, almost forced by consumer demand. The consumers have a huge power.

När hon tittar i kristallkulan spår hon:

– In ten years CSR will be as natural as having a website is today.

Hittade även en intervju med Diana Verde Nieto från oktober i fjol. På frågan om hon kan peka ut några gröna företag som är värda att uppmärksamma för deras innovation och kreativitet nämner hon bland annat Electrolux.

We really like their clean lines and sleek profiles, resistance to fingerprints (the Electrolux and GE appliances were fingerprint magnets!), and the fact that we'll be able to get them through DirectBuy and stay well within our appliance budget.

We were bummed that we couldn't do an induction cook-top since we're going all electric (too pricey!)… but we'll get over it.

See our range of new Electrolux Tumble Dryers for more information.