Blogs sur: Io In English

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How top decision-makers use the web

On a client’s behalf, we looked into the patterns of web use by companies’ top executives. The top decision-makers, not middle management. It’s not a simple issue, as we’re generally asked to “think b… la suite →

internet et opinion(s) - françois guillot et emmanuel bruant - web, médias, communication, influence, etc.

How top decision-makers use the web — 1 comment

François Guillot wrote 1 month ago: On a client’s behalf, we looked into the patterns of web use by companies’ top executives. The top d … more →

The online media and their blogs

François Guillot wrote 7 months ago: I just finished something I’d been meaning to do for months: investigating the blogging policies of … more →

On the influence of blogs: a Jupiter Research survey

François Guillot wrote 8 months ago: Another entry based on a source found in Marie-Catherine Beuth’s blog. It’s a US survey on the influ … more →

Putting UGC in perspective

François Guillot wrote 10 months ago: The piece by Marie-Catherine Beuth in Le Figaro last Friday, “Renault, champion of blog conversation … more →

Print press not dead

François Guillot wrote 1 year ago: This is an English translation of a post written in French. Original post with links here. The news … more →

Mots-clefs : Etude, vie des médias

Will swap ten online marketers for one Duncan Watts

François Guillot wrote 1 year ago: An article in Fast Company, “Is the Tipping Point Toast?”, looks at the work of Duncan Watts, author … more →

2007 retrospective: a year on the Internet

François Guillot wrote 1 year ago: This is an English translation of a post written in French. The original article – and the ext … more →

Mots-clefs : Retrospective

10 reasons why PR provides the best online communication — 5 comments

François Guillot wrote 1 year ago: (This is an English translation of a French post. Original -with links- here) (Ceci est une trad … more →

Mots-clefs : Buzz, leaders d'opinions, Marketing, marketing viral, Moteurs de recherche, publicité, Publics, Référencement, Relations Publiques

Understanding audiences on the Internet: the geographer and the ethnologist

François Guillot wrote 1 year ago: (This is an English translation of a French post. Original here.) (Ceci est une traduction d’u … more →

Mots-clefs : Agences, blogs, Relations Publiques, Web 2.0

Using Wikipedia in Corporate Communications

François Guillot wrote 1 year ago: (This is an English translation of a paper written for “le Journal du Net” originally pu … more →

Mots-clefs : Relations Publiques, Wikipedia


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