This paper of Chevalier and Mayzlin aims to show the effect of word of mouth on sales. As there is no existing literature on the outcome of online user reviews, authors tried to bring evidences about … la suite →
Julien Lefebvrelefebvrejulien wrote 1 year ago: This paper of Chevalier and Mayzlin aims to show the effect of word of mouth on sales. As there is n … more →