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Blogs sur: Mord Of Mouth

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Synthèse “The Effect of Word of Mouth on Sales: Online Book Reviews”

This paper of Chevalier and Mayzlin aims to show the effect of word of mouth on sales. As there is no existing literature on the outcome of online user reviews, authors tried to bring evidences about … la suite →

Julien Lefebvre

Synthèse “The Effect of Word of Mouth on Sales: Online Book Reviews”

lefebvrejulien wrote 1 year ago: This paper of Chevalier and Mayzlin aims to show the effect of word of mouth on sales. As there is n … more →

Mots-clefs : Word, mouth, Amazon, Review


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