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Synthèse “The Effect of Word of Mouth on Sales: Online Book Reviews”
This paper of Chevalier and Mayzlin aims to show the effect of word of mouth on sales. As there is no existing literature on the outcome of online user reviews, authors tried to bring evidences about … plus »
Julien Lefebvre
Sweet Kiss...
LnA wrote 3 months ago: Demon vs Heartbreaker, you are my high. Slurp! Miam! Vivement vendredi! … more »
Synthèse “The Effect of Word of Mouth on Sales: Online Book Reviews”
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lefebvrejulien wrote 6 months ago: This paper of Chevalier and Mayzlin aims to show the effect of word of mouth on sales. As there is n … more »
