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	<title>roche &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://wordpress.com/tag/roche/</link>
	<description>Feed of posts on WordPress.com tagged "roche"</description>
	<pubDate>Fri, 05 Sep 2008 05:51:34 +0000</pubDate>

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<title><![CDATA[Is It Really Health 'Care' Or...]]></title>
<link>http://swfreedomlover.wordpress.com/?p=481</link>
<pubDate>Fri, 05 Sep 2008 04:51:29 +0000</pubDate>
<dc:creator>swfreedomlover</dc:creator>
<guid>http://swfreedomlover.wordpress.com/?p=481</guid>
<description><![CDATA[Is it &#8216;Social Engineering&#8216;?
Seems to me that everyday there is a new &#8220;health]]></description>
<content:encoded><![CDATA[<p><span style="color:#339966;">Is it '<a title="Social Engineering-Wikipedia" href="http://en.wikipedia.org/wiki/Social_engineering_(political_science)" target="_blank"><strong>Social Engineering</strong></a>'?</span></p>
<p><span style="color:#339966;">Seems to me that everyday there is a new "health" warning out about something.  Just tonight I heard on my local news about drinking coffee combined with a lack of sleep causes some heart problem or other (have to wait for the link to be put up on the site tomorrow).</span></p>
<p><span style="color:#339966;">I've reached the point of just rolling my eyes and begging God/dess to rescue me from all this insanity!</span></p>
<p><span style="color:#339966;">What's interesting is how three countries, known for the freedom and liberty of their citizens seem to be at the forefront of all this.</span></p>
<p><span style="color:#339966;">As I posted on last week, <a title="The Philadelphia Inquirer" href="http://www.philly.com/inquirer/world_us/27323389.html" target="_blank"><strong>Alabama will be charging its State Employees</strong></a> a surcharge on their health insurance if they do not participate in it's "wellness" program.  More if they are overweight or not falling into the "pre-ordained guidelines" they are told to get to.</span></p>
<blockquote><p><span style="color:#ffcc00;">The State Employees' Insurance Board last week approved a plan to charge state workers starting in January 2010 if they don't have free health screenings.</span></p></blockquote>
<p><span style="color:#339966;">A recent report on <a title="The Guardian UK" href="http://www.guardian.co.uk/society/2008/aug/28/health.healthandwellbeing" target="_blank"><strong>obesity in South England</strong></a> is almost a joke as it was funded by the Pharmaceutical company who just happens to have a so-called "<a title="BBC - anti-obesity drug" href="http://news.bbc.co.uk/1/hi/health/134437.stm" target="_blank"><strong>anti-obesity drug</strong></a>".  I mean doesn't that constitute a conflict of interest or something?  Why is it that any study that receives so much as one-cent from the tobacco companies for funding a study is immediately labeled biased and shoddy, but let a pharmaceutical company fund a study that comes to conclusions that definitely benefit it, no on bats an eye or questions it?</span></p>
<blockquote><p><span style="color:#ffcc00;">A new "fat map" of the UK shows that obesity may be worsening in spite of efforts to fight it and parts of southern England are succumbing for the first time.</span></p>
<p><span style="color:#ffcc00;">The research was funded by the pharmaceutical company Roche, which makes an anti-obesity drug.</span></p>
<p><span style="color:#ffcc00;">"As part of the strategy, this autumn we will be <strong>launching a national movement that will bring about a fundamental change</strong> in the way we live our lives.</span></p></blockquote>
<p><span style="color:#339966;">Yes, we should probably take better care of ourselves, but someone please point out to me where any of our Constitutions state that the government, or any health agencies, are responsible for forcing us to live certain lifestyles that they (the agencies/govt) approve of!!</span></p>
<p><span style="color:#339966;">God/dess did NOT give us free will so that some 'person/s' somewhere could try to take it away.  Free will means WE get to make our own decisions, for better or worse.</span></p>
<p><span style="color:#339966;">Canada is into this full speed also.  It appears that 'extra weight' is an epidemic of pandemic proportions.</span></p>
<blockquote><p><span style="color:#ffcc00;">"<a title="MarketWatch-Canadian Obesity" href="http://www.marketwatch.com/news/story/cma-resolution-looks-canadian-obesity/story.aspx?guid=%7b1B9F8761-4A63-4401-94DB-5812ED32A5A4%7d&#38;dist=hppr" target="_blank"><strong>Obesity is the new Canadian epidemic</strong></a>," Dr. Richard Tytus, McMaster University associate professor and CON member, told CMA delegates.</span></p>
<p><span style="color:#ffcc00;">"The Canadian Obesity Network is ideally situated to help the medical community by providing tools and learning opportunities based on the latest available scientific evidence that <strong>physicians need to effectively prevent</strong> and treat obesity. The CMA's resolution is a call to action to address this important issue."</span></p></blockquote>
<p><span style="color:#339966;">To think that all these years I believed that the public health agencies were designed to deal with contagious diseases, and things that were not in the public's control.  Correct me if I'm wrong BUT..........isn't eating the responsibility of each individual?  Isn't WHAT we eat within OUR control?  Since when did overeating become a "health issue" warranting government intervention?</span></p>
<p><span style="color:#339966;"><a title="JFS" href="http://junkfoodscience.blogspot.com/2008/08/it-must-be-tuesday.html" target="_blank"><strong>Junkfood Science</strong></a> did a posting about an article in <a title="Medscape Nurses" href="http://4.bp.blogspot.com/_DjrlSOJqAn0/SLpArI9vWcI/AAAAAAAAFsY/wATMZ0ktREs/s1600-h/medscapecalltoarms.jpg" target="_blank"><strong>Medscape Nurses</strong></a> which stated the BMI's OVER 25 were considered OBESE.</span></p>
<blockquote><p><span class="fullpost"><span style="color:#ffcc00;">The Call to Arms went on to report that <strong>“obesity can be defined as a body mass index rating of greater than 25”</strong></span> <span style="color:#ffcc00;">— [thereby, creating a new definition of obesity that now also includes every “overweight” person in the country].</span> </span></p></blockquote>
<p><span style="color:#339966;">I know they lowered the BMI guides years ago, and created 30 million NEW obese people overnight, BUT even those guidelines state that obesity is a BMI OVER 35 (not 25)!!!</span></p>
<blockquote><p><a title="CNN on new BMI numbers" href="http://www.cnn.com/HEALTH/9806/17/weight.guidelines/" target="_blank"></a></p>
<h1><a title="CNN on new BMI numbers" href="http://www.cnn.com/HEALTH/9806/17/weight.guidelines/" target="_blank">Who's fat?  New definition adopted</a></h1>
<p><img src="http://www.cnn.com/HEALTH/9806/17/weight.guidelines/overweight.jpg" border="0" alt="person" hspace="10" vspace="5" width="220" height="168" align="right" /><!-- date --> <span style="font-size:xx-small;color:#ffcc00;">June 17, 1998<br />
Web posted at: 2:10 p.m. EDT (1810 GMT)</span> <!-- /date --></p>
<p><span style="color:#ffcc00;">WASHINGTON  (CNN) -- <strong>Millions of Americans became "fat" Wednesday -- even if they  didn't gain a pound </strong>-- as the federal government adopted a controversial method for determining who is considered overweight.</span></p></blockquote>
<p><span style="color:#339966;">It's getting pretty bad when so-called professionals are changing definitions at will.</span></p>
<p><span style="color:#339966;">The real question is:  How much longer are we going to tolerate all this bullying, fear-mongering, blame/victim nonsense?</span></p>
<p><span style="color:#339966;">I thought we were living in a free country.  I'm sure the British and Canadians are thinking the same thing too. So exactly WHAT is going on that the masses have turned into passive, docile sheep?</span></p>
<p><span style="color:#339966;">If this is the future, then "beam me up Scotty", it's getting too crazy down here for me.</span></p>
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<title><![CDATA[Her-2: The Making of Herceptin, a Revolutionary Treatment for Breast Cancer - Bazell (1998)]]></title>
<link>http://bioethicsbytes.wordpress.com/?p=382</link>
<pubDate>Thu, 04 Sep 2008 10:49:35 +0000</pubDate>
<dc:creator>Bonnie Green</dc:creator>
<guid>http://bioethicsbytes.wordpress.com/?p=382</guid>
<description><![CDATA[Bazell, R. (1998). &quot;Her-2: The Making of Herceptin&quot;. New York: Random House.
In his intere]]></description>
<content:encoded><![CDATA[[caption id="attachment_383" align="alignright" width="128" caption="Bazell, R. (1998). &#34;Her-2: The Making of Herceptin&#34;. New York: Random House."]<a href="http://bioethicsbytes.files.wordpress.com/2008/07/her-2.jpg"><img class="size-full wp-image-383" src="http://bioethicsbytes.wordpress.com/files/2008/07/her-2.jpg" alt="Bazell (1998)" width="128" height="187" /></a>[/caption]
<p>In his interesting and insightful account of "the making" of Herceptin, Robert Bazell, shows how the creation of a new drug is not only a scientific process, but also a social endeavour involving patients, doctors, regulators, funders, politicians, activists and the media. This is particularly so when it comes to clinical trials for a new product, and Bazell's description of this procedure for Herceptin (generically, Trastazumab) is detailed and would form an excellent resource for illustrating its complexities and/or discussing its complications.</p>
<p>While the book deals with much more than the clinical trials of Herceptin - including the sources of early interest in the Her-2/neu receptor in breast cancer and the collaborations that eventually brought the potential of this monoclonal antibody to the attention of Genentech's management - this post focusses on the clinical trials that formed the basis for its licensing by the FDA (Food and Drug Administration) in the US and subsequent worldwide use as an adjuvant therapy in advanced (metastatic) breast cancer.</p>
<p>This post is accompanied by a BioethicsBytes Extended Commentary (available <a href="http://bioethicsbytes.files.wordpress.com/2008/09/her-2_extended_commentary.pdf">here</a>), which discusses some additional bioethical issues raised in this post.</p>
<p><!--more--></p>
<p><strong>Trials over trials:</strong></p>
<p>Rigorous clinical trials are a prerequisite for the FDA to approve any new drug. Clinical trials are conducted in three phases: Phase I; Phase II; and Phase III, with phase I focussing on the <em>safety</em>, phase II on <em>efficacy</em> and phase III on comparisons with existing treatments (Bazell provides an excellent description on page 60). Alternating between the human story (through accounts from patients) and the company perspective, Bazell gives a full account of all three phases in the case of Herceptin in chapters 6 - 11.</p>
<p><em>Phases I &#38; II:</em></p>
<p>Phase I and II clinical trials represent the first stages of human testing of any new drug or medical device. They are small scale and intended to establish the safety and efficacy of a new product. In chapter 6 of <em>HER2</em> Bazell describes how, based upon the research undertaken by Denis Salmon and others (both within and without the company), Genentech began phase I and II trials of trastazumab simultaneously in 1990 at three US hospitals. These were UCSF and UCLA in California, and at Sloan-Kettering Memorial Hospital in New York (the rationale behind choosing these three centres is given on pages 61-64). Trastazumab was tested alone at all three hospitals in women with advanced stage breast cancer who had exhausted all other treatment options. However, at UCLA, under the oversight of Salmon, it was also tested in combination with an existing chemotherapy, cisplatin. This combination stemmed from Salmon's earlier work in pursuit of "a concept that had struck him just before Genentech decided to forge ahead with the Her-2/neu trials" (1998: 77).</p>
<p>Possibly given his role in pushing Herceptin forward and the trial of a combination therapy, Bazell's account of the phase I trials focusses largely on this Salmon's oncology clinic at UCLA. Using the story of one particular patient as a vehicle, Bazell documents the experience of the first group of patients to take Herceptin (in combination with cisplatin). In Salmon's phase I group were fifteen women, all of whom "would have been considered terminal" (1998: 84). They were given a 3 month course of the Her-2/neu antibody (as the drug was known at that time: it did not acquire the name 'Herceptin' until 1995, as detailed on pages 142-143) with cisplatin, in order to "test the safety and dosage range" (1998: 84) of this regime. However, as Bazell notes the Her-2/neu antibody's effectiveness - a phase II criterion - became obvious in Salmon's phase I group, much to the delight of both doctor and patients. Thus, at the end of the initial three month period, the phase I combination trial flowed smoothly in phase II (bar a six week hiatus while UCLA and the FDA completed the protocol paperwork). Five of the original fifteen women in the phase I group continued on to receive another, three month, course of the antibody in combination with cisplatin. Of the ten who did not take part in the next stage of Herceptin's human testing, three had died during phase I, and seven were excluded from the phase II trial. This exclusion raises one of the most important bioethical issues connected to clinical trials of new drugs.</p>
[caption id="attachment_425" align="alignleft" width="300" caption="Herceptin, as marketed by Roche in the UK 2001"]<a href="http://bioethicsbytes.files.wordpress.com/2008/08/herceptin.jpg"><img class="size-full wp-image-425  " src="http://bioethicsbytes.wordpress.com/files/2008/08/herceptin.jpg" alt="Herceptin, as marketed by Roche in 2001" width="300" height="181" /></a>[/caption]
<p>According to Bazell the seven women in the UCLA phase I combination group were excluded from phase II because "there was no way to follow their progress with objective measurements...so their cases would provide little additional information" (1998: 86). These women all had bone metastases, the extent of which could not be measured in the same way as a CAT scan can measure the size of a tumour in the liver, lung or brain. Since, phase II trials are concerned with demonstrating the efficacy of a new treatment and "the standard measure of positive response in a cancer trial is a reduction of the tumour mass by at least 50 percent" (1998: 85), this meant these women could not provide Genentech with the results they needed at this stage of Herceptin's path to market. Although they had experienced no ill effects from Herceptin and had therefore satisfied the conditions for phase I, their qualitative reports of improvements in their condition were insufficient for phase II.</p>
<p>The ethical dilemma implicit here is neatly summarised in the following quote made in relation to the exclusion of women who had not taken part in phase I trials from the phase II stage (specifically compassionate access to Herceptin via phase II trials for women who did not meet the inclusion criteria): " "If you start making exceptions and deviating from your protocol, then you get a lot of patients whose results are not going to help you understand whether a drug works or not. All you are doing is delaying our ultimate knowledge of the drug's efficacy and being able to get it out to the public" " (1998: 127). What is being expressed here is the tension between helping a few more people immediately, and a much larger group later on - as it is only through sticking to the FDA approved protocol and procedures, and admitting only those patients that will give homogeneity to the trial group and measurable results, that the drug can be brought smoothly into wider, licensed, use. This is a difficult utilitarian balancing act, particularly since in 1994 Herceptin already had a reputation for being able to prolong and even save lives. The perception was that by not admitting women who did not fit the protocol into the trial Genentech were effectively condemning them to death. However, from Genentech's point of view, the inclusion of these women could result in confused data and logistical problems that might delay the licensing of Herceptin, a situation that might cost even more lives in the long run. That both the exclusion of women from clinical trials and Genentech's (initial) resistance to compassionate access caused "some anger" (1998: 86) among patients and activists may also reflect the different motives and locations of patients and clinicians/companies who are both desperate for new treatments: patients may want anything they think can help for as many people as possible; while clinicians/companies arguably want a licensed product they can be sure of in prescribing to hundreds or thousands of people.</p>
<p>In discussing the progress of the phase II trials of Herceptin, Bazell again follows this through the eyes of one patient. In this case a member of the group at Sloan Kettering, which received eleven, weekly, transfusions of the Her-2/neu antibody alone. In accordance with the FDA approved protocol, these were "documented by photographs" (1998: 104) in which the participant Bazell discusses was required to display her mastectomy scar (there appears to be an additional ethical issue implicit here concerning - among other things - representation). This group was composed of 27 participants, with the remaining 16 of the total of 43 patients receiving antibody alone being treated at UCSF.</p>
<p>The results of the phase II trials of the antibody alone were published in 1996 (see <a href="http://jco.ascopubs.org/cgi/content/abstract/14/3/737" target="_blank">Baselga </a><em><a href="http://jco.ascopubs.org/cgi/content/abstract/14/3/737" target="_blank">et al</a></em><a href="http://jco.ascopubs.org/cgi/content/abstract/14/3/737" target="_blank">., 1996</a>) with those from the Her-2/neu and cisplatin phase II trials following in 1998 (see <a href="http://jco.ascopubs.org/cgi/content/abstract/16/8/2659" target="_blank">Pegram </a><em><a href="http://jco.ascopubs.org/cgi/content/abstract/16/8/2659" target="_blank">et al.</a></em><a href="http://jco.ascopubs.org/cgi/content/abstract/16/8/2659" target="_blank">, 1998</a>). In general the results of clinical trials are reported in terms of 'endpoints' and 'responses' (<a href="http://www.cancerguide.org/endpoints.html#response" target="_blank">this</a> article by Steve Dunn for CancerGuide gives a detailed explanation of many of the technical terms found in reports about clinical trials). Response to therapy - which, in short, is a quantitative measure of tumour shrinkage - is divided into a number of categories. Firstly, there is 'objective response' which includes both complete remission and partial remission, and relates to the 50% tumour mass reduction criterion mentioned above. Secondly, there is 'minor response' which refers to a reduction in tumour mass of between 25% and 50%. Thridly, there is 'stable disease' in which tumour mass neither increases nor decreases (within 25%). Finally, there is 'disease progression'. This last category indicates that the drug has had no effect on the disease and metastases have continued to grow and/or appear.</p>
[caption id="attachment_492" align="alignright" width="300" caption="Table 1: Summary of results for phase II trials of the Her-2/neu antibody"]<a href="http://bioethicsbytes.wordpress.com/files/2008/08/herceptin-trial-result1.png" target="_blank"><img class="size-full wp-image-492  " src="http://bioethicsbytes.wordpress.com/files/2008/08/herceptin-trial-result1.png" alt="Summary of results for phase II trials of the Her-2/neu antibody" width="300" height="171" /></a>[/caption]
<p>Table 1 (right) outlines the main results for each of the response categories, as reported in Baselga <em>et al</em>. (1996) and Pegram <em>et al</em>. (1998), for the phase II trials of Herceptin. Bazell summarises these as "the tumors shrank in one quarter of the women. But if one took into account tumours that either did not grow or shrank a little, more than half the women had a positive response" (Bazell, 1998: 107). Although, as Bazell notes, these results concerning the safety and efficacy of Herceptin were met with "guarded optimism" (1998: 107), taken together they justified the "further evaluation of this agent" (Baselga <em>et al.</em>, 1996: 737) in phase III clinical trials.</p>
<p><em>Phase III</em></p>
<p>In comparison to phases I and II of clinical trials, Bazell states that "Phase III is a wholly different process. It is a test with hundreds, even thousands of patients to establish whether the drug works well enough to support an application to the FDA to bring it to market" (1998: 60). In order to complete this procedure, Genentech had, not only, to design the complex experiments that would form the different parts of the trial (which included integrating advice from a range of different stake-holders), but also, "to recruit hundreds of doctors, win approval of their hospitals, and, finally, motivate the doctors to persuade hundreds of patients to participate" (1998: 134). This was a daunting and costly process for the company, particularly since they had to establish a new manufacturing facility in order to deal with the much greater supply of the Her-2/neu antibody that would be required by phase III. According to Bazell "anguish and delay ... marked the company's preparations for the phase III trials" (1998: 130), a situation that <em>Her-2</em> attributes partially to Genentech's lack of experience in clinical trials (see pages 134-135). However, eventually the protocols were complete and the "logistical nightmare" (1998: xiii) that was phase III trial implementation began.</p>
<p>The phase III trials of Herceptin were organised into three parts: trial 648, trial 649, and trial 650. Trial 648 was the most crucial for Herceptin's licensing. It was double-blind placebo controlled study to be carried out with women who had been newly diagnosed with metastatic breast cancer. The women were to be randomly divided into two groups: one of which was given chemotherapy consisting of the two drugs Cytoxan and Adriamycin (referred to as 'CA') every three weeks and an infusion of Herceptin on a weekly basis; and the other three-weekly CA and a weekly infusion of saline. The other two trials involved smaller groups of participants: in trial 649 women with advanced metastatic disease who had already received at least one round of chemotherapy, were given the antibody on its own; and in trial 650 Herceptin was again administered alone, though this time in patients who were newly diagnosed but had refused chemotherapy. The implementation phase of these trials was organised by the drug-contract research organisation Corning Besslar and, in 1995, the experiment commenced in over 150 sites around the world.</p>
<p>At this point, given the Her-2/neu antibody's relatively smooth progress through phase I and II trials, and Herceptin's current status as a 'wonder drug', it might be assumed that all Genentech had to do was sit back and wait for the phase III data to roll in. However, and this is one of the main points made in this post, the practice of clinical trials - particularly complex phase III trials - is rarely as simple as theory and protocol seem to suggest. In the case of Herceptin, this became apparent when all three of the phase III trials failed to recruit participants. This was a particular problem for the crucial trial 648, and in the first few months only fourteen participants signed up to take part. Even at this early stage Genentech was concerned that this "failure to accrue" (Bazell, 1998: 142) would be fatal, not only for the trial itself, but also because Herceptin "might never reach the women who needed it" (1998: 147).</p>
<p>Below, I briefly list some of the factors that ultimately mediated the completion and outcome of this final phase of Herceptin's clinical trials. While some of these factors may be specific to Herceptin and/or to the testing of cancer drugs, many may be generic to the process of trialling new drugs. In this way this list provides an indication of the type and quantity of mediators that should be appreciated in understanding the process of clinical trials:</p>
<ol>
<li><strong>Factors arising from the chosen target population:</strong> Genentech had chosen to conduct the crucial phase III trial 648 in women with newly diagnosed metastatic breast cancer since "in theory, one quarter or more of the 180,000 women diagnosed with breast cancer each year would be candidates, a huge market" (1998: 168). This population was the largest that they could target given Herceptin selective efficacy: it would both, give Genentech the best return on the vast amount of money it had poured into the antibody's developement, and allow the largest proportion of women who might benefit from the drug to receive it under license (see also the <a href="http://bioethicsbytes.files.wordpress.com/2008/09/her-2_extended_commentary1.pdf">extended commentary</a> that accompanies this post for further comments on the ethical dilemmas presented by these dual motives). However, this target population presented them with a number of problems that were not anticipated in planning. The two which stand out from a scientific and bioethical point of view are:
<ul>
<li><em>The existence of proven treatments:</em> As Bazell notes, in contrast to the patients involved in phases I and II of the Herceptin trials, the women Genentech planned to include in phase III already had proven - and licensed - treatment options available. Not only could patients expect to receive surgery (an option Herceptin was never designed to replace), they also had a full range of chemotherapeutic options as well as ABMT (also know as "bone marrow rescue"). As Bazell summarises: "No company had ever tested a breast-cancer drug in the newly diagnosed population because doctors did not want to use an unproved therapy on patients in the early, more treatable stages of disease" (1998: 137).</li>
<li><em>Medical ethics beyond prescription</em>: According to the <em>Pr</em><em>inciples of Biomedical Ethics</em> described by Beauchamp and Childress (1994), a doctor's ethical responsibility towards a patient extends beyond caring for their physical wellbeing to, both, their emotional, and psychological care, as well. This duty apparently came into play in the phase III trials of Herceptin, as clinicians may have decided against revealing or enrolling patients on the 648 trial for fear of "setting their patients up for disappoinment" (1998: 147). While Bazell suggests that, for doctors whose experience of the trial was "referring eight or nine cases in a row whose results came back negative" (1998: 147), further referrals "did not add up to a worthwhile effort" (1998: 147), it also seems likely that any patient distress they may have witnessed, combined with the ethical precept of limiting testing to instances where the patient will directly benefit from that test, had an effect on individual clinicians decisions to enrol vulnerable patients. </li>
</ul>
</li>
<li><strong>The use of a double-blind placebo controlled protocol:</strong> Double-blind placebo controlled studies are the 'gold standard' in clinical trial design. They allow for clear and direct comparison of the clinical outcomes of those patients who receive the experimental drug and those who do not (with the blinding process controlling for possible social-psychological effects of cueing). With respect to cancer trials, this was the first time this study design had been used. Indeed, Herceptin was the first anticancer drug that <em>could</em> be trialled in comparison to a placebo, since the obvious and visible side-effects of most anticancer drugs, notably the chemotherapies, render render comparison with a placebo (which would have no side-effects) impossible. However, as Bazell notes "Genentech soon realised that the biggest obstacle to enrollment was the placebo" (1998: 147) and in 1996, during "a total overhaul of the Her-2/neu trials" (1998: 153), the placebo was dropped altogether. Important factors here included:
<ul>
<li><em>Differing company, clinician and patient motivations for participation in clinical trials</em>: In illustrating the barrier the placebo posed within the Herceptin phase III clinical trial, Bazell again uses the story of one particular patient as an example (see pages 148-151). In this case the patient, having enrolled in trial 648 in full knowledge that she may receive the placebo, experienced disease progression that indicated to her physician that she was not receiving the Her-2/neu antibody that could save her life. Thankfully for this patient, this situation was rectified swiftly by her oncologist's proactive approach, however her story does highlight the problems associated with a strict double-blind placebo condition: the incentive to participate in the trial is access to a potentially life-saving drug. Where this incentive disappears (or at least is uncertain), so too does the motivation for referral and participation on the part of doctors and, vitally, patients, and as Bazell notes "most cancer doctors refused to submit their patients to the possibility that they would face" (1998: 147) the situation described above (however, it should also be noted that patients were apparently fighting to get onto the trials - see pages 161-162).</li>
<li><em>Restrictive interpretation on FDA requirements</em>: It is notable that, by page 154 of Bazell's book, the use of a double-blind placebo controlled protocol has gone from being the "gold standard" to what is described as "the poor design of the clinical trial" (1998: 154). That this shift took place as the 648 trial failed to accrue participants suggests that Genentech's interpretation of the FDA requirements - as summarised by the then FDA Commissioner - for a "large trial, ...clinical endpoints of statistical power, and...able to demonstrate unequivocally that the drug worked" (1998: 154) in an inappropriate or at least restrictive way.</li>
</ul>
</li>
<li><strong>Complexity of enrolment process: </strong>
<ul>
<li>While Bazell does not describe the formalities of the enrolment process in any great detail, it is acknowledged that "the process of enrollment was difficult" (1998: 146) for oncologists. This was recognised by Genentech as a factor affecting the recruitment of patients to the phase III trial (so much so that the process was streamlined in 1996 - see page 156). Although a surfeit of 'paperwork' might seem a relatively petty reason for not referring patients to a potentially life saving trial, this may represent another aspect of the companies failure to appreciate the practicalities that ultimately govern the actions of busy oncologists in their daily practice.</li>
</ul>
</li>
<li><strong>Lack of 'local' understanding: </strong>
<ul>
<li>In a similar way to their lack of appreciation of the how 'paperwork' might affect oncologists willingness to enrol patients on the 648 trial, Genentech also failed to understand that (i) unlike in phase I and II trials the patients they needed to enrol were more likely to be treated in local onocolgy centres, rather than academic institutions, and (ii) that the clinicians in these centres might be unwilling to "turn their patients over" (1998: 164) to the trial for social, ethical and/or financial reasons. Apparently the 'local conditions' within which the phase III trials were recruiting were significantly different from those encountered in phases I and II.</li>
<li>It also appears that Genentech did not fully appreciate how specific the 'local knowledge' that was required to complete the trial successfully needed to be. Although they had contracted an external company with a greater degree of expertise in clinical trials to conduct the phase III studies, it seems this company lacked specific experience with cancer drugs. A crucial aspect of this was that "Corning Besslaar had...few contacts in the world of oncology" (1998: 151). Again this was rectified in 1996 when Genentech actioned a "plan to whip up more interest among the doctors" (1998: 159). This involved employing further expertise in the form of lobbying firm Bass and Howes, who were responsible for "courting the oncologists" (1998: 153) and winning their "hearts and minds" (1998: 153). This was a decisive move in turning around the phase III trials of Herceptin, and one that suggests that - no matter how safe and/or effective the product - when considering clinical trials the importance of good marketing should not be underestimated.</li>
</ul>
</li>
</ol>
<p>Despite all of the above complications (and their occasionally tortuous solutions), the outcome of the Herceptin clinical trials in now a part of this "fable for our time" (Bazell, 1998: xiii). In September 1998 the FDA announced Herceptin's approval on the basis of the phase III trial results, and despite cardiotoxic side-effects in some patients (see pages 171-172). The Her-2/neu antibody - now officially christened Herceptin - was initially judged safe and effective for use in patients with metastatic HER2-positive breast cancer. International approval by, among others, the <a href="http://www.emea.europa.eu/" target="_blank">European Medical Agency (EMEA)</a> followed in 2000. By 2007, Herceptin had been prescribed to over 400,000 women worldwide, including those with early-stage HER2-positive disease (<a href="http://www.apmhealtheurope.com/depechesPublieesDepeches.php?annee=2007&#38;mois=5&#38;jour=3" target="_blank">APM Health Europe, May 3 2007</a>).</p>
<p>In this post I have attempted to describe both, the ethical dilemmas that present themselves within drug discovery and human testing, and the practical trials encountered in bringing a new drug to market. While clinical safety and efficacy - including, crucially, efficacy in comparison to competitor treatments - are the only criteria required in theory, the Herceptin story (as told by Bazell) shows that very many more complex and recalcitrant actors and demands play an equally decisive role. Although a detailed knowledge of the full range of factors noted above probably not required by the UK's GCSE and AS/A2 curricula (see the <a href="http://www.le.ac.uk/ge/bioethics/index.html" target="_blank">BioethicsBytes "Bioethics in the UK curriculum" website</a> for further details of what is required), an appreciation of their presence is arguably integral to an understanding of clinical trials in practice. In this respect, Bazell's book <em>Her-2</em> is an excellent, interesting, understandable and comprehensive guide.</p>
<p><em><a href="http://books.google.co.uk/books?id=Lj8KAAAACAAJ&#38;dq=her-2+bazell&#38;ei=Opq_SNb9FYLgywSnxbGKDg" target="_blank">Bazell (1998) </a></em><a href="http://books.google.co.uk/books?id=Lj8KAAAACAAJ&#38;dq=her-2+bazell&#38;ei=Opq_SNb9FYLgywSnxbGKDg" target="_blank">Her-2: The making of Herceptin, a revolutionary treatment for breast cancer</a><em> is published in the UK by Random House. </em></p>
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<p style="text-align:justify;margin:0 0 10pt;">Big drug companies, hungry for the new products developed by innovative biomedical outfits, have escalated their acquisitions. For years they've been purchasing small biotech outfits, but now they're moving up the food chain to the industry's large fry. Chiron Corp. of Emeryville, founded in 1981, was snapped up by Novartis in 2006. And the oldest and biggest of the Bay area's three star firms, Genentech Inc. of South San Francisco, may bow to a takeover offer from another Swiss drugmaker, Roche, this year.</p>
<p style="text-align:justify;margin:0 0 10pt;">Meanwhile, Gilead has been shooting up the biotech ranks through steady growth of its HIV drugs. With a market capitalization of $48 billion, it's nipping at the heels of biotech giant Amgen Inc., which ranks second in the world to Genentech. Gilead plans to double its floor space through a construction boom at its Foster City headquarters, and more than double its workforce of 3,200 by 2017. The company is charging ahead as though no outside buyer is going to chart its destiny.</p>
<p style="text-align:justify;margin:0 0 10pt;">But after Roche stunned Genentech with a purchase offer last month, no biotech company of any size has been considered safe from a takeover bid. Gilead could be seen as a tempting morsel, said John McCamant, editor of the Medical Technology Stock Letter in Berkeley.</p>
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<content:encoded><![CDATA[<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;">Gilead Sciences remains an attractive takeover target for major drugmakers because of its promising pipeline and consistent revenue, primarily from HIV medicines Viread, Truvada and Atripla. However, a takeover of the biotech firm may prove difficult because Gilead's growth strategy has always focused on "building a very strong independent company," Chief Operating Officer John Milligan said.</span><span><span style="font-size:small;"><span style="font-family:Calibri;"> </span></span><!--more--></span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;"><span style="font-family:Calibri;">Big drug companies, hungry for the new products developed by innovative biomedical outfits, have escalated their acquisitions. For years they've been purchasing small biotech outfits, but now they're moving up the food chain to the industry's large fry. Chiron Corp. of Emeryville, founded in 1981, was snapped up by Novartis in 2006. And the oldest and biggest of the Bay area's three star firms, Genentech Inc. of South San Francisco, may bow to a takeover offer from another Swiss drugmaker, Roche, this year.</span></span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;"><span style="font-family:Calibri;">Meanwhile, Gilead has been shooting up the biotech ranks through steady growth of its HIV drugs. With a market capitalization of $48 billion, it's nipping at the heels of biotech giant Amgen Inc., which ranks second in the world to Genentech. Gilead plans to double its floor space through a construction boom at its Foster City headquarters, and more than double its workforce of 3,200 by 2017. The company is charging ahead as though no outside buyer is going to chart its destiny.</span></span></p>
<p class="MsoNormal" style="text-align:justify;margin:0 0 10pt;"><span style="font-size:small;font-family:Calibri;">But after Roche stunned Genentech with a purchase offer last month, no biotech company of any size has been considered safe from a takeover bid. Gilead could be seen as a tempting morsel, said John McCamant, editor of the Medical Technology Stock Letter in Berkeley.</span></p>
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<content:encoded><![CDATA[<p><a href="http://viadivincenzo.files.wordpress.com/2008/09/mesudalapolla1.jpg"><img class="aligncenter size-medium wp-image-54" src="http://viadivincenzo.wordpress.com/files/2008/09/mesudalapolla1.jpg?w=300" alt="" width="300" height="191" /></a></p>
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<title><![CDATA[Piramed/Genentech publish data on PI3K inhibitor GDC-0941]]></title>
<link>http://kinasecentral.wordpress.com/?p=469</link>
<pubDate>Mon, 01 Sep 2008 15:43:33 +0000</pubDate>
<dc:creator>crimsoncanary</dc:creator>
<guid>http://kinasecentral.wordpress.com/?p=469</guid>
<description><![CDATA[Piramed/Genentech have published research leading to the development of lead compound GDC-0941

  
 ]]></description>
<content:encoded><![CDATA[<p><a href="http://pubs.acs.org/cgi-bin/abstract.cgi/jmcmar/asap/abs/jm800295d.html">Piramed/Genentech have published research leading to the development of lead compound GDC-0941</a></p>
<p><a name="jmj1"></a></p>
<p><em> <a name="aff1"></a> </em></p>
<p><a name="jmj1"> </a></p>
<div id="abstractIMG">
<div class="TOCGRAPHIC"><a name="jmj1"><img src="http://pubs.acs.org/isubscribe/journals/jmcmar/asap/figures/jm-2008-00295d_0001.gif" alt="" vspace="5" width="123" height="135" /></a></div>
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<title><![CDATA[Nou equip al club. Aleví F7]]></title>
<link>http://cesallent.wordpress.com/?p=561</link>
<pubDate>Wed, 27 Aug 2008 09:24:52 +0000</pubDate>
<dc:creator>cesallent</dc:creator>
<guid>http://cesallent.wordpress.com/?p=561</guid>
<description><![CDATA[Aquest any, un nou equip formarà part de l&#8217;entitat l&#8217;aleví de Futbol 7, que serà entr]]></description>
<content:encoded><![CDATA[<p>Aquest any, un nou equip formarà part de l'entitat <strong>l'aleví de Futbol 7</strong>, que serà entrenat per el Sr. <em>Genescà</em>. Ahir juntament amb <strong>l'aleví de futbol 11</strong> entrenat pel Sr. <em>Mingo</em> van començar els entrenaments.</p>
<p><a href="http://cesallent.wordpress.com/files/2008/05/fcf.jpg"><img class="alignleft size-thumbnail wp-image-463" src="http://cesallent.wordpress.com/files/2008/05/fcf.jpg?w=128" alt="" width="128" height="96" /></a>La Federació Catalana va plantejar l'any passat la possibilitat de que els alevins només competissin en categoria de futbol 7, tal i com es fa a Espanya i pràcticament a tot Europa, però degut a la dimissió del President de la Federació Catalana, el Sr. <em>Roche</em>, es va desestimar a última hora aquest canvi.</p>
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<title><![CDATA[Xanax Without A Prescription From Safe &amp; Reliale Online Pharmacies ]]></title>
<link>http://buytenuateretardnoprescription.wordpress.com/?p=7</link>
<pubDate>Tue, 26 Aug 2008 10:22:40 +0000</pubDate>
<dc:creator>buytenuateretardnoprescription</dc:creator>
<guid>http://buytenuateretardnoprescription.wordpress.com/?p=7</guid>
<description><![CDATA[Xanax Without A Prescription From Safe &amp; Reliale Online Pharmacies
I would recommend www.OnlineP]]></description>
<content:encoded><![CDATA[<p><a href="http://www.onlinepharmacybroker.com/buy_xanax_no_prescription_required.shtml">Xanax </a>Without A Prescription From Safe &#38; Reliale Online Pharmacies</p>
<p class="MsoNormal"><span style="font-family:Arial;">I would recommend www.OnlinePharmacyBroker.com . I buy Xanax and Valium from them all the time and I find them very reliable. You just fill out a simple question sheet and an MD reviews it and a registered pharmacist fills the prescription. Orders come by registered post so delivery is guaranteed worldwide. </span></p>
<p><span style="font-size:12pt;font-family:Arial;"><a href="http://www.onlinepharmacy.ie/">http://www.OnlinePharmacyBroker.com/</a></span></p>
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<title><![CDATA[Valium? Can anyone recommend online pharmacies selling generic diazepam or valium without a prescription]]></title>
<link>http://buytenuateretardnoprescription.wordpress.com/?p=5</link>
<pubDate>Tue, 26 Aug 2008 10:20:09 +0000</pubDate>
<dc:creator>buytenuateretardnoprescription</dc:creator>
<guid>http://buytenuateretardnoprescription.wordpress.com/?p=5</guid>
<description><![CDATA[Can anyone recommend online pharmacies selling generic diazepam or valium without a prescription?
I ]]></description>
<content:encoded><![CDATA[<p>Can anyone recommend online pharmacies selling generic <a href="http://www.onlinepharmacybroker.com/buy_diazepam_no_prescription_needed.shtml">diazepam </a>or <a href="http://www.onlinepharmacybroker.com/buy_valium_no_prescription_needed.shtml">valium without a prescription</a>?</p>
<p><span style="font-size:12pt;font-family:Arial;">I usually order from the European based websites <a title="http://www.onlinepharmacy.ie" href="http://www.onlinepharmacy.ie/">http://www.OnlinePharmacyBroker.com</a> or <a title="http://www.drugsbrokerdirect.com" href="http://www.drugsbrokerdirect.com/">http://www.drugsbrokerdirect.com...</a> because they comply with FDA regulations by providing you with a free online consultation with an MD and they enclose the prescription with every order.</p>
<p><a title="http://www.drugbuyers.com" href="http://www.drugbuyers.com/">http://www.drugbuyers.com</a> is also a good source of information on the various online pharmacies out there as well as peoples experiences with them.</span></p>
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<title><![CDATA[วัคซีนไข้เลือดออก?]]></title>
<link>http://khunnatham.wordpress.com/?p=66</link>
<pubDate>Sun, 24 Aug 2008 03:54:06 +0000</pubDate>
<dc:creator>84p</dc:creator>
<guid>http://khunnatham.wordpress.com/?p=66</guid>
<description><![CDATA[
เป็นที่รู้กันดีว่าไข้เลือดออกนั้น]]></description>
<content:encoded><![CDATA[<p style="text-align:center;"><img class="aligncenter" src="http://www.thanhniennews.com/images/newsimages/vaccine-111-08.jpg" alt="" width="203" height="152" /></p>
<p>เป็นที่รู้กันดีว่าไข้เลือดออกนั้นยังไม่มีวัคซีนป้องกันโรคได้ทำให้ทางการต้องใช้การจัดการสิ่งแวดล้อมเพื่อป้องกันโรค ไม่ว่าจะเป็นแคมเปญ ปิด เปลี่ยน ปล่อย หรือ การฉีดหมอกควันกำจัดยุง อย่างไรก็ดีขณะนี้มีความเคลื่อนไหวด้านการผลิตและทดลองวัคซีนไข้เลือดออกมาระยะหนึ่งแล้ว</p>
<p>ในปี 1993 หนังสือพิมพ์ The New Scientists รายงานว่า มหาวิทยาลัยมหิดลทดสอบวัคซีนป้องกันไข้เลือดออกกับอาสาสมัครคนไทย 200 คน ซึ่งเป็นผู้ใหญ่เป็นส่วนมาก และมีวัยรุ่นบ้างจำนวนหนึ่ง วัคซีนที่ทดสอบตอนนั้น เป็นการฉีดเชื้อไวรัสที่ยังมีชีวิตแต่ถูกทำให้อ่อนแอลง ซึ่งดูจะปลอดภัยและกระตุ้นให้ร่างกายของอาสาสมัครสร้างภูมิคุ้มกันเชื้อไวรัสทั้ง 4 สายพันธุ์  แต่ก็ไม่แน่ใจว่าจะทำให้ปลอดภัยจากโรคไข้เลือดออกได้ตลอดชีวิตหรือไม่ แต่พบว่ามีภูมิคุ้มกันได้ถึง 9 ปี (16 January 1993, page 9)</p>
<p>หลังจากนั้นมาก็มีข่าวจากศูนย์พันธุวิศวกรรมและเทคโนโลยีแห่งชาติ (Biotech) ที่ออกโรงเรียกร้องให้รัฐบาลใส่ใจเรื่องการผลิตวัคซีนมากกว่าการกำจัดยุงลาย (ปี 2002) นอกจากนี้ก็ยังมีการทดลองวิจัยวัคซีนภายใต้การทำงานร่วมกับ สถาบันวิจัยวิทยาศาสตร์การแพทย์ทหาร ผ่าน โรงพยาบาลพระมงกุฎ สถาบันสุขภาพเด็กมหาราชินี (โรงพยาบาลเด็ก) ภายใต้การสนับสนุนของทั้งกระทรวงสาธารณสุข บริษัทยา อย่าง Roche และ GlaxoSmithKline</p>
<p>ปี 2003 มูลนิธิ บิลและเมลินดา เกตส์ ได้ให้ทุนกับ International Vaccine Institute (IVI) ถึง 55 ล้านเหรียญ เพื่อสนับสนุนโครงการ Pediatric Dengue Vaccine Initiative (PDVI) ในการค้นคว้าผลิตวัคซีนเพื่อป้องกันไข้เลือดออก นอกจากนี้ IVI ซึ่งมีสำนักงานใหญ่อยู่ที่ประเทศเกาหลีใต้ ยังได้รับการสนับสนุนจากรัฐบาลเกาหลีใต้ และมูลนิธิร็อกกี้เฟลเลอร์อีกด้วย</p>
<p>จากเว็บไซต์ของ <a href="http://www.pdvi.org/">PVDI</a> จะเห็นถึงความเคลื่อนไหวของกิจกรรมต่างๆ ที่ PVDI เกี่ยวข้อง และข่าวคราวเกี่ยวกับไข้เลือดออกจากหลายหลายประเทศ รวมทั้งบทความเกี่ยวกับไข้เลือดออกที่ตีพิมพ์ในวารสารต่างประเทศอีกมากมาย (<a href="http://www.pdvi.org/publications/Monthly_Pub_Rel_To_Dengue.html">Publications</a>)</p>
<p>จาก<a href="http://blogs.wsj.com/health/2007/11/06/dengue-fever-vaccine-moves-ahead/">บล็อกของ The Wall Street Journal</a> ระบุว่าบริษัทยาแห่งหนึ่งของฝรั่งเศส กำลังจะทดสอบวัคซีนขนานใหญ่ โดยมีเป้าว่าจะให้องค์การอนามัยโลกอนุมัติภายในปี 2012 นี้ ในบล็อกนี้กล่าวว่า ปกติแล้วบริษัทยาจะไม่ค่อยวิจัยโรคเมืองร้อนมากนัก เนื่องจากเป็นโรคที่มักจะเกิดกับคนจน ซึ่งไม่มีปัญญาจ่ายค่ายาอยู่แล้ว แต่บริษัทยาแห่งนี้เห็นว่าตลาดวัคซีนป้องกันไข้เลือดออกนั้น มีมูลค่าถึงปีละ 1,000 ล้านเหรียญสหรัฐเลยทีเดียว เนื่องจากเป็นโรคที่ขยายวงการระบาดไปจนถึงรัฐเท็กซัส นอกจากนี้ยังสามารถฉีดป้องกันผู้ที่จะเดินทางไปประเทศในเขตร้อนได้อีกด้วย</p>
<p>เมื่อวันที่ 3 มิถุนายน 2008 ที่ผ่านมาทางด้านสถาบัน Butanta ในเมือง เซา เปาโล ประเทศบราซิล ก็ประกาศว่าจะทดสอบวัคซีนไข้เลือดออกในคนได้ภายในปี 2010 โดยร่วมมือกับ NIH ของสหรัฐอเมริกา</p>
<p>เห็นได้ว่ามีความเคลื่อนไหวหลักๆ ในการพัฒนาวัคซีนไข้เลือดออกในระดับนานาชาตินี้ถึงสามกลุ่ม ได้แก่ กลุ่มของสถาบันวิจัยวิทยาศาสตร์การแพทย์ทหาร (สหรัฐฯ) IVI/PDVI และ NIH ของอเมริกา ส่วนของไทยนั้น เห็นเงียบๆ ไป อย่างไรก็ดีเข้าใจว่าเร็วๆ นี้ก็จะมีการทดสอบวัคซีนไข้เลือดออกระลอกใหม่ในเมืองไทย...</p>
<p>ระหว่างทำสิ่งแวดล้อมให้ดีกับการเป็นอาสาสมัครทดลองวัคซีนไข้เลือดออก สนใจเลือกอันไหน อ้อ... แล้วมีใครสนใจส่งลูกหลานไปเป็นอาสาสมัครทดลองวัคซีนกันมั่ง ยกมือขึ้น </p>
<p>ปล. องค์การอนามัยโลกมี Guideline ในการทดลองวัคซีนด้วย ใครสนใจลองโหลดได้ที่นี่ <a href="http://www.who.int/tdr/publications/publications/pdf/dengueguidelines.pdf">http://www.who.int/tdr/publications/publications/pdf/dengueguidelines.pdf</a> </p>
<p>อ้างอิง</p>
<ul>
<li>
<div class="inline"><a href="http://www.newscientist.com/article/mg13718561.400-thai-trial-for-dengue-vaccine-.html">Thai trial for dengue vaccine</a></div>
</li>
<li>
<div class="inline"><a href="http://www.vaccinationnews.com/DailyNews/July2002/FocusFunds3.htm">http://www.vaccinationnews.com/DailyNews/July2002/FocusFunds3.htm</a></div>
</li>
<li><span style="text-decoration:underline;"><a href="http://www.afrims.org/viro-research.html">Department of Virology: Research Projects</a></span></li>
<li><span class="Headline1"><a href="http://www.gatesfoundation.org/GlobalHealth/Pri_Diseases/Vaccines/Announcements/Announce-030909.htm">Gates Foundation Commits $55 Million to Accelerate Dengue Vaccine Research</a></span></li>
<li><span class="Headline1"><a href="http://www.tropika.net/svc/news/20080608/Souza20080608denguevacc">Experimental dengue vaccine to be produced by 2010</a> </span></li>
</ul>
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<title><![CDATA[Soviel Spaß macht Gendern]]></title>
<link>http://luftschlosserei.wordpress.com/?p=56</link>
<pubDate>Tue, 19 Aug 2008 16:44:58 +0000</pubDate>
<dc:creator>luftschlosserei</dc:creator>
<guid>http://luftschlosserei.wordpress.com/?p=56</guid>
<description><![CDATA[
Disclaimer: Autorin weiblich, Attacken (fast) sinnlos.
Caution: 1.Politisches. 2.Ironie, Impertinen]]></description>
<content:encoded><![CDATA[<div></div>
<p><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:10pt;color:#000000;font-family:Verdana;"><span style="font-size:8pt;color:#000000;font-family:Verdana;">Disclaimer: Autorin weiblich, Attacken (fast) sinnlos.<br />
</span></span></span></span><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:10pt;color:#000000;font-family:Verdana;"><span style="font-size:8pt;color:#000000;font-family:Verdana;">Caution: 1.Politisches. 2.Ironie, Impertinenz und schlechte Übergänge möglich.</span></span></span></span></p>
<p><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:10pt;color:#000000;font-family:Verdana;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Das ist interessant: Während Gender-Mainstreaming langsam aber sicher (oder doch sicher &#38; schnell?) ins Epidemische abdriftet, veröffentlicht der Gong-Verlag eine weitere <a href="http://www.kress.de/cont/story.php?id=123381&#38;PHPSESSID=eqnd0qbdo46kcmpt6mt0aq2tbfti1gc1">TV-Zeitschrift</a>, die sich ausschließlich an Frauen richtet.  Laut W&#38;V Media genauer gesagt an eine 30- bis 60-jährige Zielgruppe.</span><font face="Times New Roman" size="3"><font face="Times New Roman" size="3"><font face="Verdana" color="#000000"></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Hier wird es spannend, ja, noch spannender. Man führe sich die gestalterische Höchstleistung der Designgruppe vor Augen (erneut, obiger Link), das dynamische Konzept, das ganz offensichtlich hinter der „TV für mich“ Titelseite steht. "Für mich", komisch, dabei kann ich mir doch aus jeder beliebigen TV-Zeitschrift mein favorisiertes Programm heraussuchen. Derer (Zeitschriften) gibt es ja in Deutschland 31, während wir in Österreich einstellig dastehen. Unser Glück, sag ich an dieser Stelle einfach mal.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#000000;font-family:Verdana;"><br />
Aber mein Anlass, darüber zu schreiben, obwohl das rein gar nichts mit guter Musik zu tun hat, ist folgender: <a href="http://www.bds-nrw.de/startseite/topthema/schoenbohm08.pdf">Diesen Artikel </a>habe ich heute online entdeckt. Etwas kritisch begann ich, ihn zu lesen – las ihn natürlich auch fertig – und neben einigem humoristischen Potenzial enthielt er vor allem eines: Sinn. Beziehungsweise die Aussage hinter dem – JA! – politisch inkorrekten Text ergab denselben. Denn JA, eine geschlechtergerechte Bibel verdreht historische Tatsachen. Denn NEIN, das vage Pronomen „man“ hat mit den Herren der Schöpfung nichts zu tun. Zumindest nicht mehr als der englische Begriff für die Menschheit, der da mankind wäre. Warum hat sich die englischsprachige Bevölkerung eigentlich dagegen noch nicht gewehrt? Sie montiert ja zumindest schon Weihnachtsbeleuchtung ab, um keine anderen Religionen zu beleidigen.<br />
</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Mal ehrlich und zusammenfassend: Ich mag die Menschheit. Viel zu sehr manchmal. Ich glaube an viele von ihnen, und bin der festen Überzeugung, dass jeder dieselben Chancen verdient hat. So ist es aber nicht, es war nie eine große, gerechte Welt, und wird wohl auch nie eine sein.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Aber die Probleme, die dem im Weg stehen, sind nicht etymologischer Natur. Sie haben auch nichts mit dem Weihnachtsmann, dem Kreuz im Klassenzimmer oder dem Moscheenbau zu tun. Was mit all dem erreicht werden soll, ist klar: Freiheit und Gleichberechtigung. Dass die permanent übertriebene "Political Correctness" genau ins Gegenteil führt, muss ich wohl kaum mehr erwähnen – und ich kann es nachvollziehen. Unter Anbetracht aller oben genannten Punkte, Menschen grundlos auszugrenzen ist natürlich falsch. Warum aber ist Unterscheiden etwas Negatives? An die christliche Lehre „Liebe deine Feinde“ glauben ja auch die wenigsten vernünftig denkenden Menschen. Ich zeichne mich schließlich unter anderem aus durch die Entscheidungen, die ich treffe, oder nicht? Damit wäre Multikulti ein „alles gleich gut finden“, und für mich ist das nun mal keine Meinung. Dass Diskriminierung nichts anderes als Unterscheidung heißt, steht auch in <a href="http://www.faz.net/s/RubB8DFB31915A443D98590B0D538FC0BEC/Doc~E3EE434BC2DB1437C95FC437F80AFB532~ATpl~Ecommon~Scontent.html?rss_aktuell">diesem empfehlenswerten Artikel</a> (übrigens von FAZ online).</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#000000;font-family:Verdana;"> </span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Man (und nicht „mensch“) begibt sich heutzutage auf gefährliches Pflaster mit derartigen Äußerungen, und da das kein politischer Blog sein soll, war’s das auch schon fast wieder. Rasch sollte ich aber noch den Zusammenhang zu „TV für mich“ herstellen, das so eine schöne Einleitung hermachte.</span></p>
<p class="MsoNormal" style="margin:0;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">In einer Zeit, in der Berufsalternative Politiker, -innen, -annen und Rinnewannen viel Atem darauf verschwenden, geschlechter- und minderheitengerechte Sprache zu preisen, bekommen Frauen nach wie vor weniger Gehalt als Männer in denselben Positionen. Dass muslimische Frauen ein eigenes Gebetshaus einfordern, um auch beten zu dürfen, gilt als feministischer Befreiungsakt, obwohl es tatsächlich eine weitere Herabwürdigung ihrer Person ist. Und in der Zeitschriftenwelt wird ein Frauenklischee nach dem anderen gedroschen, mit der simplen Absicht Profit. Dass Frauen auch normale Fernsehzeitschriften lesen können, ist nicht ganz utopisch.<br />
</span><span style="font-size:10pt;color:#000000;font-family:Verdana;"> </span></p>
<p> </p>
<p></font></font><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="color:#000000;font-family:Verdana;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="color:#000000;font-family:Verdana;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Hauptsache, wir haben glückliche Mitglieder und Mitgliederinnen. Und eine <a href="http://diepresse.com/home/politik/innenpolitik/407154/index.do?from=rss">Frauenquote</a>. (Schluss mit Mittelalter! heutzutage können es mindestens 50 Prozent Frauen besser.) Und eine Charlotte Roche, die uns <a href="http://www.amazon.de/Feuchtgebiete-Charlotte-Roche/dp/3832180575">höchst anschaulich </a>erklärt, wie die Emanzipation von heute auszusehen hat. Mich kann's doch freuen - weil ich ein Mä-hä-hädchen bin!.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></font></span><font face="Times New Roman" size="3"><font face="Times New Roman" size="3"> </p>
<p></font><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="color:#000000;font-family:Verdana;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="color:#000000;font-family:Verdana;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Hauptsache, wir haben glückliche Mitglieder und Mitgliederinnen. Und eine <a href="http://diepresse.com/home/politik/innenpolitik/407154/index.do?from=rss">Frauenquote</a>. (Schluss mit Mittelalter! heutzutage können es mindestens 50 Prozent Frauen besser.) Und eine Charlotte Roche, die uns <a href="http://www.amazon.de/Feuchtgebiete-Charlotte-Roche/dp/3832180575">höchst anschaulich </a>erklärt, wie die Emanzipation von heute auszusehen hat. Mich kann's doch freuen - weil ich ein Mä-hä-hädchen bin!.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></font></span><font face="Times New Roman" size="3"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="color:#000000;font-family:Verdana;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="color:#000000;font-family:Verdana;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:small;font-family:Times New Roman;"><span style="font-size:10pt;color:#000000;font-family:Verdana;">Hauptsache, wir haben glückliche Mitglieder und Mitgliederinnen. Und eine <a href="http://diepresse.com/home/politik/innenpolitik/407154/index.do?from=rss">Frauenquote</a>. (Schluss mit Mittelalter! heutzutage können es mindestens 50 Prozent Frauen besser.) Und eine Charlotte Roche, die uns <a href="http://www.amazon.de/Feuchtgebiete-Charlotte-Roche/dp/3832180575">höchst anschaulich </a>erklärt, wie die Emanzipation von heute auszusehen hat. Mich kann's doch freuen - weil ich ein Mä-hä-hädchen bin!.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
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<title><![CDATA[Innovation is the New Black]]></title>
<link>http://thillythenny.wordpress.com/?p=491</link>
<pubDate>Fri, 15 Aug 2008 16:50:28 +0000</pubDate>
<dc:creator>Jany</dc:creator>
<guid>http://thillythenny.wordpress.com/?p=491</guid>
<description><![CDATA[Originally posted on Slice.

About two years out of college, I&#8217;ve started attending panels and]]></description>
<content:encoded><![CDATA[<p>Originally posted on <a href="http://snackablepr.com">Slice</a>.<a href="http://janyxu.com"></a></p>
<p><a href="http://shifters.wordpress.com/files/2008/08/swissnex.jpg"><img class="alignnone size-full wp-image-167" src="http://shifters.wordpress.com/files/2008/08/swissnex.jpg" alt="" width="500" height="666" /></a></p>
<p>About two years out of college, I've started attending panels and discussions. There's so much to be learned, and with marketing and communications moving at such a fast pace, I realized that my education has just begun. Surprisingly, I'm enjoying the quest.</p>
<p>Last night's panel at Swissnex, a forum dedicated to connecting Swiss companies with those on the West Coast, the topic was innovation and design and their contribution and sustainability of big business, a.k.a. the Fortune 500. Reena Jana from BusinessWeek did an excellent job moderating.</p>
<p>GM was brought up as the old dinosaur that lacked the processes to change, while GE became the epitome of companies who transformed it's corporates structure to be able to continually innovate.</p>
<p><img class="alignnone" src="http://farm1.static.flickr.com/86/233172988_eec55bc5e3.jpg?v=0" alt="" width="500" height="375" /></p>
<p>[Photo via <a href="http://flickr.com/photos/baia/">Baia's</a> Flickr.  Some Rights Reserved.]</p>
<p>The point that stuck was that from a designer's perspective, good innovation is something that the customers and designers both wanted. It's the glue that held business and sustainability and marketing and engineering. I don't necessarily agree. The struggle with marketing and engineering is that what the customers want doesn't always overlap with why the engineers want to create. Of course, customers don't always know what they want. Until BOSE designed super small speakers, their audience didn't think it was an option. So how can companies know what's the next best thing?</p>
<p>All the panelists agreed that focus groups and customer surveys rarely make a good indicator of if the product will do well in the market place. And just because a small group of evangelists at the company love the idea doesn't necessarily correlate to a stellar sales record.</p>
<p><img class="alignnone" src="http://farm1.static.flickr.com/84/233175126_c32eb35d9d.jpg?v=0" alt="" width="375" height="500" /></p>
<p>[Photo via <a href="http://flickr.com/photos/baia/">Baia's</a> Flickr.  Some Rights Reserved.]</p>
<p>It's a problem the companies deal with on a daily basis. Is there a one size fits all solution? Or will some companies follow the suggestions on the market, while others like BOSE and Apple simply continue forging ahead and presenting their audience with what they think the people want?</p>
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<title><![CDATA[Roche wont lower Avastin price despite NICE ruling]]></title>
<link>http://kinasecentral.wordpress.com/?p=387</link>
<pubDate>Fri, 15 Aug 2008 15:45:54 +0000</pubDate>
<dc:creator>crimsoncanary</dc:creator>
<guid>http://kinasecentral.wordpress.com/?p=387</guid>
<description><![CDATA[Roche have issued a statement saying it won&#8217;t lower the price for Avastin despite UK&#8217;s ]]></description>
<content:encoded><![CDATA[<p><!--startindex--><a href="http://www.oncologystat.com/home/news/Roche_Wont_Change_Avastin_Price_in_UK_Despite_NICE_Cost_Effectiveness_Decision.html"><span>Roche have issued a statement saying it won't lower the price for Avastin despite UK's NICE ruling that it is not a cost-effective treatment for advanced and/or metastatic renal cell carcinoma. Roche argue that Avastin is used in many cancer types and is fully reimbursed in most European countries.</p>
<p>Pfizer, Bayer and Wyeth are still considering their formal response.</p>
<p></span></a></p>
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<title><![CDATA[Innovation is the New Black]]></title>
<link>http://snackablepr.wordpress.com/?p=20</link>
<pubDate>Thu, 14 Aug 2008 17:22:33 +0000</pubDate>
<dc:creator>Jany</dc:creator>
<guid>http://snackablepr.wordpress.com/?p=20</guid>
<description><![CDATA[Post by Jany Xu

About two years out of college, I&#8217;ve started attending panels and discussions]]></description>
<content:encoded><![CDATA[<p>Post by <a href="http://janyxu.com">Jany Xu</a></p>
<p><a href="http://shifters.wordpress.com/files/2008/08/swissnex.jpg"><img class="alignnone size-full wp-image-167" src="http://shifters.wordpress.com/files/2008/08/swissnex.jpg" alt="" width="500" height="666" /></a></p>
<p>About two years out of college, I've started attending panels and discussions. There's so much to be learned, and with marketing and communications moving at such a fast pace, I realized that my education has just begun. Surprisingly, I'm enjoying the quest.</p>
<p>Last night's panel at Swissnex, a forum dedicated to connecting Swiss companies with those on the West Coast, the topic was innovation and design and their contribution and sustainability of big business, a.k.a. the Fortune 500.  Reena Jana from BusinessWeek did an excellent job moderating.</p>
<p>GM was brought up as the old dinosaur that lacked the processes to change, while GE became the epitome of companies who transformed it's corporates structure to be able to continually innovate.</p>
<p><img class="alignnone" src="http://farm1.static.flickr.com/86/233172988_eec55bc5e3.jpg?v=0" alt="" width="500" height="375" /></p>
<p>[Photo via <a href="http://flickr.com/photos/baia/">Baia's</a> Flickr.  Some Rights Reserved.]</p>
<p>The point that stuck was that from a designer's perspective, good innovation is something that the customers and designers both wanted.  It's the glue that held business and sustainability and marketing and engineering. I don't necessarily agree.  The struggle with marketing and engineering is that what the customers want doesn't always overlap with why the engineers want to create. Of course, customers don't always know what they want. Until BOSE designed super small speakers, their audience didn't think it was an option. So how can companies know what's the next best thing?</p>
<p>All the panelists agreed that focus groups and customer surveys rarely make a good indicator of if the product will do well in the market place. And just because a small group of evangelists at the company love the idea doesn't necessarily correlate to a stellar sales record.</p>
<p><img class="alignnone" src="http://farm1.static.flickr.com/84/233175126_c32eb35d9d.jpg?v=0" alt="" width="375" height="500" /></p>
<p>[Photo via <a href="http://flickr.com/photos/baia/">Baia's</a> Flickr.  Some Rights Reserved.]</p>
<p>It's a problem the companies deal with on a daily basis. Is there a one size fits all solution? Or will some companies follow the suggestions on the market, while others like BOSE and Apple simply continue forging ahead and presenting their audience with what they think the people want?</p>
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<title><![CDATA[Valium - Buying Diazepam from a reliable and safe online drugstore? ]]></title>
<link>http://pharmacynoprescription.wordpress.com/?p=11</link>
<pubDate>Tue, 12 Aug 2008 10:03:16 +0000</pubDate>
<dc:creator>pharmacynoprescription</dc:creator>
<guid>http://pharmacynoprescription.wordpress.com/?p=11</guid>
<description><![CDATA[I have been purchasing prescription medication online for years. www.noprescriptionchemist.com is am]]></description>
<content:encoded><![CDATA[<p><span style="font-size:12pt;font-family:Arial;">I have been purchasing prescription medication online for years. <a href="http://www.noprescriptionchemist.com/">www.noprescriptionchemist.com</a> is amazingly faster than ordering from other online drugstores and since they provide you with a free consultation you can buy prescription drugs without a prescription.<span> </span>Great service.</span></p>
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