Blogs sur: Strategy

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Plan to communicate in 2009 and beyond

jcanex wrote 1 week ago: Obviously, Twitter and social media monopolize communication blog posts these days… Lately, th … more →

Mots-clefs : com, Web, Social Media, Marketing, Communication, twitter, Planning, Sean Cheyney, Evan Gerber

Field Marketing : back to basics … c’est pour quand le big bang ?1 comment

shopfloorbelgium wrote 2 weeks ago: Dans son numéro de juin Store Check consacrait un dossier au field marketing, et titrait : « back to … more →

Mots-clefs : brand activation, Brand Management, field marketing, Retail environment, Consumers Insights, In Store Communication, LinkedIn, retail network, Shoppers Insights

Albert Heijn ouvre 150 bureaux de poste

shopfloorbelgium wrote 3 months ago: Le distributeurs hollandais accueillera bientôt 150 bureaux de poste dans ses magasin.  Le phénomène … more →

Mots-clefs : Retail environment, proximity, Food Retail, retail network, Stores, Shops, retailer, LinkedIn, Consumers Insights

Lars Olofsson met la pression sur l'optimisation ...2 comments

shopfloorbelgium wrote 3 months ago: LSA consacre sa Une aux orientations stratégiques qu’il compte donner au groupe. Lars Olofsson … more →

Mots-clefs : Food Retail, Carrefour, retailer, Private Label, mdd, Shoppers Insights, LinkedIn

Comment piloter l’innovation dans un environnement incertain ?1 comment

Jérôme SERRE wrote 8 months ago: Reproduction de l’article paru dans la Revue des Mines n°435, septembre-octobre 2008 Dossier D … more →

Mots-clefs : ExploLab, Innovation, innovation management, Stratégie

Avec Wii Fit, Nintendo vise les réfractaires au jeu vidéo

Cheysson wrote 1 year ago: Stratégie (ZDnet) – Nintendo a déjà conquis un public familial avec sa Wii. Avec son jeu et so … more →

Mots-clefs : Actu's technologiques, modèles économiques, France, Marketing, vente, Wii, Wii Balance Board, wiifit, zdnet

Chess & Strategy1 comment

Michel wrote 1 year ago: Un grand MERCI a Philippe Dornbusch  de pour son article sur « Le Jeu de la Dame ». … more →

Mots-clefs : Admin, Chess

Building a Smart Strategy: Part II

bonnaillie wrote 1 year ago:              Example of the Battle of Cannae, Italy, 216 b. JC This battle is considered as a master … more →

Building a Smart Strategy: Part I

bonnaillie wrote 1 year ago: Creativity by keeping asking questions “It is vital in war to attack the enemy’s strategy” – Sun Tzu … more →

Blue Ocean Strategy

bonnaillie wrote 1 year ago: Red oceans represent all the industries in existence today – the known market space. In red oceans … more →

Judo Strategy: Use your Competitor's Strength to Beat It

bonnaillie wrote 1 year ago:           Judo Strategy In the martial art of judo, a combatant uses the weight and the strength of … more →

Curveball: Beat your Competitors Harder

bonnaillie wrote 1 year ago:      Curveball – Strategies to fool the competition An effective curve will get rivals to: Do somet … more →

Hard Ball: Just Beat Them

bonnaillie wrote 1 year ago:       Hardball:   5 Strategies for Trouncing the Competition The manifesto: Focus relentlessly on c … more →

Principles of Sun Tzu and The Art of Business

bonnaillie wrote 1 year ago: Win all without fighting Capturing your market without destroying it Avoid Strength/Attack Weakness … more →

Marketing Warfare

bonnaillie wrote 1 year ago: Principles of Defensive Warfare No. 1 Only the market leader should consider playing defense No. 2 … more →

Basic Rules of Strategy: the Superiority of the Defense

bonnaillie wrote 1 year ago: When watching a game we only have eyes for the players in attack because they are the guys who score … more →

Basic Rules of Strategy: The Principle of Force

bonnaillie wrote 1 year ago: Does the law of the jungle rules the world? Yes, it does. The big fish eats the small fish. Let … more →

Guide du débutant pour les Heads-Up SNG.1 comment

bjonathan wrote 1 year ago: Cet article a été écrit par Cwar dans le cadre de son “pooh-bah post” pour 2+2. Adaptati … more →

Mots-clefs : Heads Up, Lecture, Traduction, hu, sng, heads, up, TILT, variance


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