The dark side of the behavioural space is that your personal browsing patterns are analysed, recorded and used to generate an advertising campaign by people you’ve never heard of. They say all information is decoupled from personal data, often segmented and grouped, so that no one can match the behavioural information to you – but who really believes that?

Well, whether it’s true or not, it’s perception that carries weight in the advertising world, with all things. A recent study by TRUSTe and TNS uncovered significant distrust within the internet community regarding behavioural advertising and the use of personal data for targeting:

71 percent of online consumers are aware that their browsing information may be collected by a third party for advertising purposes, but only 40 percent are familiar with the term “behavioral targeting.” 57 percent of respondents say they are not comfortable with advertisers using that browsing history to serve relevant ads, even when that information cannot be tied to their names or any other personal information.

An overwhelming majority (91 percent) of respondents expressed willingness to take necessary steps to assure increased privacy online when presented with the tools to control their internet tracking and advertising experience, suggesting a need for added education, transparency and choices for behavioral targeting. Nearly two-thirds (64 percent) would choose to see online ads only from online stores and brands that they know and trust and 44 percent of respondents would click buttons or icons to make that happen.

To the contrary, a similar proportion of consumers (42 percent) say they would sign up for an online registry to ensure that advertisers are not able to track browsing behaviors, even if it meant that they would receive more ads that are less relevant to their interests. This division poses a serious dilemma for BT practitioners and industry privacy advocates, because consumers say they want more relevant advertising, but don’t want to be tracked in order to get it. [bolding added by blog]

Reuters reported that on Friday last week senior members of the United States’ House Energy and Commerce Committee wrote to more than 30 broadband internet providers and other online companies, including Comcast, AT&T, Verizon, Google and Microsoft, asking whether they have "tailored, or facilitated the tailoring of, Internet advertising based on consumers [sic] Internet search, surfing, or other use."

This government-sanctioned fear of Internet privacy violation could make it very difficult for purveyors of behavioural advertising platforms to gain the trust of users. Will this fear break through to advertisers and stop them using behavioural, or other, systems?

The attempt to bring ISPs into the behavioural fold has been met with major concern in the UK, Europe and USA, as outlined recently in Sean Carmody’s post, Poor Phorm, where he discusses how Phorm, NebuAd and FrontPorch are being used to profile surfers directly at the ISP, to assist the pipe providers gain a share of the advertising dollar.

As privacy groups and commentators identify these concerns, will users shy away from ISPs that trade on data collection and will advertisers, like politicians, run from anything with a bad odour? Is behavioural targeting so demonstrably superior in performance to sophisticated contextual targeting that major advertisers will continue taking the risk of negative publicity if the pressure from consumer watchdog and government bodies continues to build?

Luego de varios idas y vueltas, el grupo de comunicación británico presentó una nueva oferta por la consultora. La intención, oficializada el pasado fin de semana, superaría los u$s2.280 millones. Por otro lado, según informa AdWeek, la firma GfK habría llamado a los accionistas de TNS a no aceptar la oferta, ya que se encuentra en busca de inversores para brindar una mejor propuesta.

El juego de seducción comenzó a principios de julio, cuando WPP realizó varios intentos "amistosos" por adquirir la firma especializada en estudios de mercado. Para ese momento TNS ya se encontraba en negociaciones con la alemana GfK, las que fueron suspendidas poco después de conocidas las intenciones del holding británico.

Ahora, WPP decidió tomar el toro por las astas y realizar una oferta hostil directa a los accionistas de la firma (un caso similar al que hizo Microsoft con Yahoo!, aunque en este caso puede que se leve a cabo). De aceptar la propuesta, AdWeek afirma que el holding dirigido por Martin Sorrell fusionaría las operaciones de TNS con Kantar, el brazo de la compañía dedicado a los estudios de mercado. Esta nueva empresa se convertiría en la segunda firma global dedicada al estudio de mercado, detrás de Nielsen.

La oferta realizada por WPP tendrá vigencia hasta el 29 de agosto próximo.

The Bogue Bank is a twenty-mile islet accessible on both ends by bridges. Atlantic Beach is the eastern most community and is accessed by US Route 70. Emerald Isle is the western most community and is best entered by Route 58. Whoa, whoa, whoa . . . if the best access to Emerald Isle is by traveling Route 58, then why are those billboards blank? Good question. Route 58 and US Route 70 are connected by Carolina Route 24, previously a rural route upgraded within the last 5 to 10 years to a four-lane parkway. Route 24 follows the mainland coast between US Route 70 and Route 58. Even though it is longer both in miles and in time, it seems the majority of drivers are utilizing the 70 to 24 to 58 option rather than traveling on 58 when visiting Emerald Isle. The outdoor advertising executive who forecasted that Route 58 would by the primary gateway to Emerald Isle is probably no longer an outdoor ad exec.

What does all of this have to do with digital marketing? In my mind, a great deal. Foremost, unlike the famous line in Field of Dreams, if you build it, they might not necessarily come. Those billboards on Route 58 are like many, many brand websites that are erected with significant investment and then no efforts are made to ensure and increase traffic. That outdoor ad exec should have optimized Route 58 just like CMOs should devote resources for search engine optimization (SEO). He should have monitored what Emerald Isle realtors and tourism professionals where providing as the preferred route to Emerald Isle and then lobbied for his route. This is similar to competent digital marketers utilizing Google Alerts, Nielsen BuzzMetrics, and/or TNS/Cymfony to monitor their competitive brand landscapes on the Internet and then creating action plans for their brands to be present in relevant areas of the Internet based on the results. Finally, the outdoor ad exec should have advertised on both Interstate 95 and US Route 70 that Route 58 is the preferred road to Emerald Isle. Heck, he owns that outdoor space too. Even in 2008, we engage clients that are not taking advantage of their broadcast, print, outdoor and other advertising forms to promote their web presence, a marketing medium we know is more engaging and achieves a higher ROI than all others when executed properly.

While your website/s might not go blank like those billboards along Route 58, financial and human resources dedicated to maintaining and upgrading your site/s might decrease if you can't generate traffic. Monitor, optimize and advertise. Sufficiently monitor your brand on the Internet so you know where to play. Optimize your website/s so people can find you. And leverage your other advertising mediums to promote your site. And oh yeah, if you're looking for a great beach vacation along the eastern seaboard, try Emerald Isle.

La publicité extérieure est en repli de -0,9% sur le mois, mais en hausse de +3,2% sur les six premiers mois 2008 (vs la même période en 2007). Ci-dessous, l´évolution détaillée du média :

Source : Ooh-tv d´après données TNS Media Intelligence

Concernant les autres supports, Internet progresse de +38% et "contribue pour 65% à la hausse générale tous média" .

Situation contrastée pour la Télévision; la TNT progresse de +118% mais les chaînes nationales chutent de -2,9%.

Les stations de radio généraliste et les quotidiens nationaux ont tiré leur épingle du jeu sur le mois avec des progressions respectives de +8% et de +6,9%.

Gak ada hubungannya dengan lagu Iwan Fals :) BBM naik tinggi banyak yang naik motor ke kantor mungkin ada hubungannya.

PoC tanggal 10, 11 dan 14 di Perusahaan Manufaktur Sepeda Motor. Mereka punya dana yang kuat untuk membeli product IT yang berguna buat perusahaan. Manajemen kantor wanti-wanti bahwa PoC ini jangan gagal. Mereka harus tertarik untuk membeli QlikView. Implementasi skala PoC harus berhasil. Kita mesti dapat account ini. Begitulah petunjuk yang diberikan Bapak Soeharto kepada kami.

Dari persiapan PoC spertinya data tidak terlalu masalah, mereka sudah membuatkan satu tabel untuk dijadikan bahan PoC. Tabel ini dibuat dari store procedure. Database mereka adalah Oracle.
Hari I saat Poc masih install Oracle client copy file tns :)

Saat pembuatan Dashboard langsung ditampilkan proses pembuatannya lewat Proyektor. Team mereka melihat kita melakukan koneksi ke server, ambil data, reload, buat grafik, tabel, dashboard. Grafik yang menarik disini adalah pembuatan Scatter Chart dimana backgroundnya adalah peta Indonesia. Kemudian di peta tersebut ada titik yang menandai Master Dealer di setiap propinsi. Titik kadang berwarna merah, kuning dan hijau sesuai dengan target sales yang dicapai. Kayak lampu lalu lintas. Hijau tentungnya target tercapati, kuning engga dan seterusnya.

What If yang dientri di pivot tabel juga dimasukkan, alert akan muncul jika Sales tidak mencapai target, tampilan dashboard dijadian PDF dan dikirim lewat email (report), skema YTD, MTD dan stock adalah stock per tanggal terakhir merupakan hasil PoC yang berhasil kami buat.

Di PoC ini dicoba juga QV SAP Connector. Install QlikView connector ini tidak berhasil pada hari 1 dan ke 2. Ada masalah buffer, log dan sebagainya. Install baru bisa berhasil setelah teman BASIS dari perusahaan lain turun gunung. Tanggal 29 Juli 208 besok hasil PoC akan dipresentasikan ke GM IT dan Div. Head.

Besok harus ke AHM dan semoga Pak J yang mempresentasikan hasil PoC berjalan dengan mulus, managemen mereka bisa menerima harganya dan beli QlikView.

Hidup QlikView !!!

With that in mind, TNS would like to use this post today to just check in with our faithful bloggers.  We know you're out there - we have the stats from WordPress.com to prove it.  We know every move you make on our web site.  The Patiot Act ain't got nothin' on our stat tracking capabilities.  Just kidding....or am I.

Anyways, we would love to hear from you all and let us know what you think of the blog so far.  I would say that you may feel free to be brutally honest, but that's not entirely true as we put a lot of work into this and would rather not have our creative efforts and aspirations crushed under the steel toe of public opinion. Sorry, this is what happens when I write my blog on minimal sleep...

But we really do want to know your thoughts.  This blog is just as much for you as it is for us, and we want to make sure we're covering the topics you're interested in.  So if there's anything you want to hear more of then let us know.  If you want us to try a different format let us know. If you think we're hilarious, knowledgeable, and doing a good job, then definitely let us know so we can send you a free autograph in the mail.

Thanks for being a part of the blog, and we look forward to hearing from you all!

TNS, which is the world's third-biggest market research company, rejected an approach at the same price from Martin Sorrell's WPP last week.  According to Reuters, "A source familiar with the situation told Reuters on Wednesday that Germany's GfK was considering making a counter-offer for TNS with a co-investor to head off the WPP bid and safeguard its own deal."

"A GfK spokesman declined to comment on this but said the group was still convinced that a merger with TNS was the best way forward for both companies.

WPP is offering 173 pence in cash and 0.1889 of a new WPP share which, based on Tuesday's closing WPP price of 464p, values each TNS share at 260.6p.

TNS traded at 261 pence on Wednesday. WPP was down 2.7 percent at 452 pence at 3:40 a.m. EDT.

According to Reuters, many analysts expect some TNS shareholders to be tempted by WPP's offer, which has a high cash component at a time of economic and stock market uncertainty, but also say WPP could return with a higher bid - between 280p and 300p.

TNS, terza nel marketing in Europa, era sul punto di realizzare una fusione paritetica con GfK. Il risultato sarebbe stato una combinazione anglo-tedesca del valore di 3,7 miliardi di dollari di fatturato, un gigante in grado di avvicinare la prima posizione mondiale stabilmente occupata da Nielsen (4,7 miliardi di dollari di ricavi). Nielsen, a sua volta, ha dato mandato alla banca Morgan Stanley di provare una controfferta su GfK.

Così si delinea una lotta, culminata in queste ore nell'offerta ostile di WPP, che ridisegnerà il modo di fare marketing. Come uomo di marketing non posso che apprezzare la storia di WPP, nata da un contenitore industriale (un produttore di cavi) solo 20 anni fa, e oggi diventata una potenza della comunicazione digitale.

Der CCC erhielt nur einen unmarkierten, braunen Umschlag. In diesem Umschlag befand sich eine URL https://www.report-global.com/mimitacon/ mit einer Kundennummer und einem entsprechenden Passwort. Eingeloggt in diesem Account fanden Sie Adressen, E-Mail Adressen, Bankverbindungen, Einkommen, Beruf, Ausbildung, Wohnsituation, Mobilfunkverträge, Krankenversicherungen und Wertgegenstände der eingeloggten Person. Das ganze stand unter dem Firmenlogo des Marktforschungsinstitutes "TNS".

Die "Hacker" staunten nicht schlecht, als ihr Augenmerk dann auf die URL viel. Sie baute sich wie folgt auf:
Umfrage
https://www.report-global.com/mimitacon/(kkpadc20lxlev5qcbvgvq3u4)/pages/business/masterdata.aspx?fromWhere=base&id=11XXXX
und die "XXXX" stehen hier für eine Kundennummer. Ersetzte man die Nummer nun durch eine andere, Willkürliche Nummer, erfuhr man im Nu alles über den dazugehörigen Kunden. Nach einigen Versuchen wurde den Mitgliedern des CCC klar, dass der Kundennummerbereich von 100001 bis 141003 ging und damit das Privatleben von 41.002 Personen ganz offen im Netz zugängig war.

TNS Infratest ist eines der führenden Marktforschungsunternehmen der Welt und ist in 70 Ländern vertreten. Es ist also durchaus möglich, dass auch andere Länder von diesem Datengau betroffen sind.
Auch die Domain "http://report-global.com gehört zu diesem Unternehmen

Domain name: report-global.com
Registrant:
TNS Infratest GmbH (TNSINFRA376)
Landsberger Str. 338
Muenchen, 80687
DE

Nach einigen Nachforschungen fanden die Hacker heraus, dass die Umfrage, bekannt unter dem Namen "Mystery Shopping" rund 100 Befragte hatte. Mysteriös ist hier also, woher die 41.002 Datensätze kamen.

An diesen offen liegenden Daten hätten viele Personengruppen interesse. Stalker, Diebe, die Tratschtante von nebenan und Unternehmen würden für diese Daten sicherlich ein stattliches Sümmchen auf den Tisch legen um an solche Informationen zu kommen.

Wie detailiert ein solches Datenblatt ist, zeigt der folgende Ausschnitt eines Screenshots der Seite:

Die Siete wurde vermutlich als Gegenmaßnahme nun komplett aus dem Internet genommen und ist derzeit nicht erreichbar. Es ist allerdings erstaunlich, dass man bei einem solchen, modernen Großunternehmen so einfach an die sensiblen Daten kommen kann, wo heut zu Tage jedes Forum, Wiki oder Kreditinstitut die Nutzerkonten mit starken Verschlüsselungsmechanismen versieht. Vermutlich lauern noch mehr dieser Datenfallen unentdeckt im Internet, es hat Sie nur noch niemand gefunden. Doch das ist nur eine Frage der Zeit!

The imperative, as far as the big groups is concerned, is to achieve continued revenue growth - and in the current climate that can only be achieved by acquisition.  It is for this reason, no doubt, that Sorrell is sniffy about the TNS/GfK merger.  He wants a share of the action for WPP.  Meanwhile the two love-birds need to achieve vertical consolidation by offering a greater array of services to global clients by gluing together methodologies, panels and data. 

But it may just be that too many eyes are off the ball and the MR market itself may just morph into something else while no-one's looking. 

L´affichage est en progression de +1,9%, en contradiction avec l´évolution dégagée par les Indicateurs Avancés publiés au début du mois (ces derniers ne se basent que sur les données des régies de Avenir/JC Decaux, CBS Outdoor, Clear Channel et Metrobus).

233,7 millions € ont été investis dans le média, soit 10,6% des investissements totaux.

L´évolution depuis le début de l´année est illustrée par le graphique ci-dessous.

Source : Ooh-tv d´après données TNS Media Intelligence

Internet confirme sa croissance supérieure (+ 39,7% vs mai 2007) aux autres médias. La télévision étant le seul à croître. Désormais 3è média devant le Cinéma, l’Affichage et la Radio. Le BTP connaît la plus forte croissance d’investissements en E-pub, suivi par la décoration et l’audiovisuel-photo-cinéma.

Selon les chiffres fournis par l'Adex Report de TNS Media Intelligence, la reprise du marché de la publicité sur Internet se confirme.

En mai 2008, les investissements publicitaires sur Internet atteignent 316 328 euros brut soit 39,7 % de mieux qu'en mai 2007 où seulement 221 528 euros brut avaient été déboursés. On dépasse-là les performances enregistrées au mois dernier (+ 35,5 % par rapport à avril 2007).

Source: http://www.journaldunet.com/ebusiness/rubriques/adex-report/080618-adex-report-mai/1.shtml

Okay, to start, load up a canvas map, in this case, Foundry. This first part will just be basic interlocking. The first thing you need to do once the map is started is: Spawn a double box.

Now that you have your double box sitting there, go into edit mode. Aim at the box and press X, it will bring up a little menu for the double box. Where it says 'Place at Start, Yes.' change it to 'No.' I leave the respawn time at 30 second, but if you feel you need more time, go ahead and change it to 45 or 60 seconds. Now restart the round, NOT the game.

When the next round is started, go to where the first box was. There will be a little blue dot when in edit mode. We are going to make a cross with this interlock. So spawn another double box, and rotate it until it's 90 degrees turned in any directing. . . to make a + shape. Now either wait, or set the run time minimum of double boxes, to the highest it will go. Do this by pressing X in the item menu, on double box. Here is the finished product.

You may notice that this isn't the best cross, or plus sign, that's reasonable without using a guide. However, if you want your interlocking to look much better, and line up perfectly, us guide boxes. It's fairly simple, just put double boxes on 2 edges of the one you are putting on 'NO.' This doesn't work too good with this shape, though it does help, this technique is most helpful for making a straight line, or a square shape. The picture will be of a straight line, to show it's usefulness best, don't forget about it for our cross though!

This is how the 'guide box' should be placed, it is the one on it's side. Push it against the first box BEFORE you place the second box into the correct spot, otherwise the guide box could end up being a bit sideways. So, Guide Box, then second box. After this, use the same instructions as explained above, and but push the box you are moving against the guide box while you move it into the first box. Here is the finished product of a straight line, using this method.

This is it for tonight, I'll elaborate with how to do angles and things like that at a later date, Geo-Merging will be in a separate TNS.

__________________________________________________________

O.M.G. It's a later date! I'll be explaining how to get good interlocks at an angle next, and soon to come will be just some cool things you can do with interlocking, that aren't just making a wall. It'll be a bit, but it's comin'. - - - - - -

Okay. You should already know how to interlock, either from what I've written above, or from prior knowledge. Now I'll be explaining how to interlock at an angle, if you haven't already figured it out, straight up and down can be done the same as flat to the ground.

If the object you are interlocking at an angle can be on the ground, then it's really kind of the same as flat objects too. You can use guide boxes if necessary, but to get the angle, and move the object forward without losing the angle, you can set up a vertical box, to lean it against. I have to point out though, interlocking at an angle can take a few tries if your not too good, if you miss your goal, just try it again until its right. Anyway, I'm just going to interlock a vertical double wall into a vertical double box at an angle, no shape this time. Here's a picture of the angle I want.

Just in case you haven't realized it yet, this isn't supposed to be anything, I'm only demonstrating. Anyway, start doing what you normally do now. Turn the box on 'No.' Restart the round. But now, when you come back, line up a new double box where the old one was, then move it away from the wall, just about the width of the skinny part of the double wall. Now lean the double wall against the newly adjusted double box. Here is a new picture, it looks about the same, just moved toward the back wall a bit.

You can tell it's moved by the positions they are in on the floor. Now you continue the interlocking process. This is after you have placed the wall against the new box, so first, delete the new double box. Next, you can either wait, or set the double box 'runtime minimum' to it's max. Once the original box respawns, the double wall will be interlocked into it at an angle. Here is a finished picture, it's not fancy, but it's interlocked.

That's about all for basic interlocking. If you want your angled interlock to float, meaning just the wall, not both parts, so that the wall is higher up than the box, you can either make it float by stacking up objects to the perfect height, fence walls help, or you can save and quit while holding the wall in the air. Getting an angled interlock in the air is annoying at times, just keep trying until you get it perfect. I don't do this, so I won't give you a picture, but in the air, some people like to put weapon holders on the angled object to mark it's spot. I just guess, it doesn't take too long once you figure it out. Next, I'm going to link to a map that shows off the awesomeness of interlocking, this may have techniques that I haven't mentioned yet, but I will soon, don't worry.

_______________________________________________
http://www.forgehub.com/forum/featured-halo-maps/14541-reflex.html By Matty, From Forgehub.

Les résultats de la publicité extérieure (sur la base des principaux afficheurs - Avenir/JC Decaux, CBS Outdoor, Clear Channel et Métrobus) sont en baisse de 1,2 %. Sur l´ensemble des 5 premiers mois, le média continue toutefois de progresser (+ 2,6 %).

Pour le reste, la presse et la radio progressent respectivement de 4,7% et 7,2%. La télévision accuse un repli de 5% en tarif équivalent brut et après redressement.

 DATE   : May 21, 2008

SUBJECT: California : San Onofre State Beach

TO     : Naturists and other concerned citizens

 This is an Action Alert from the Naturist Action Committee. NAC is asking for your immediate help in responding to a serious threat in the state of California  

 IMPORTANT: NAC ASKS YOU TO CONTACT THE CA PARKS DIRECTOR

 NAC has learned that Ruth Coleman, Director of California's Department of Parks and Recreation, has abruptly revoked the application of the Department's Cahill Policy, as it applies to clothing-optional portions of San Onofre State Beach in San Diego County. Rangers have been told to begin "educating" beachgoers, starting June 1. The issuing of citations for nudity in the traditional clothing-optional area is to follow after 30 days.

 NAC urgently requests that you contact the Director of CA Parks to express your vigorous opposition to this disastrous change in policy. Detailed contact information is included below. However, so that your contact with the Director's office will have the greatest impact, please first take a couple of moments to learn about this situation.

Click HERE for more info.

SQL> conn system/********@orcl
ERROR:
ORA-12541: TNS:no listener

The TNS Listener was restarted using the following commands:

E:\>LSNRCTL STOP
E:\>LSNRCTL START

After restarting the Listener, the following error occured

SQL> conn system/********@orcl
ERROR:
ORA-12514: TNS:listener does not currently know of service requested in connect descriptor

The issue was fixed by editing the files tnsnames.ora and listener.ora. These files are present in the path [ORACLE_HOME]/NETWORK/ADMIN

Entry in tnsnames.ora :

ORCL =
 (DESCRIPTION =
 (ADDRESS = (PROTOCOL = TCP)(HOST = my-machine)(PORT = 1521))
 (CONNECT_DATA =
 (SERVER = DEDICATED)
 (SERVICE_NAME = ORCL)
 )
 )

Entry in listener.ora:

LISTENER =
 (DESCRIPTION_LIST =
 (DESCRIPTION =
 (ADDRESS = (PROTOCOL = IPC)(KEY = EXTPROC1))
 (ADDRESS = (PROTOCOL = TCP)(HOST = localhost)(PORT = 1521))
 )
 )

In tnsnames.ora the hostname was given as "my-machine" and in listener.ora, it was given as "localhost".
The entry in listener.ora was modified to:

LISTENER =
  (DESCRIPTION_LIST =
    (DESCRIPTION =
      (ADDRESS = (PROTOCOL = IPC)(KEY = EXTPROC1))
      (ADDRESS = (PROTOCOL = TCP)(HOST = my-machine)(PORT = 1521))
    )
  )

The issue got resolved when the listener service was restarted after modifying the file.